Marketing Essentials: Strategic Marketing Plan for Marks and Spencer
VerifiedAdded on  2022/12/28
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AI Summary
This document discusses the importance of marketing in a competitive marketplace and focuses on the strategic marketing plan for Marks and Spencer. It covers topics such as the roles and responsibilities of marketing functions, differentiation in marketing mix, and the construction of a strategic marketing plan. The document includes an internal and external analysis of Marks and Spencer, as well as a SWOT analysis.
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