Marketing Essentials.

Marketing
Essentials

Table of content
• Introduction
• The key roles and responsibilities of the marketing function
• How roles and responsibilities of marketing relate to the wider organisational context
• Conclusion
• References

Introduction
Marketing is define as a process which is adopted by an organisation in order to promote
goods and services with the help of advertisement in magazines, social media and many
more. This help in reaching wide range of customers at global level. Marketing is one of
the important part of a company because with the help of effective marketing strategy, firm
is able to secure its position in a competitive marketplace.