Marketing Essentials : Nestle

Added on - 22 Nov 2020

  • 8

    Pages

  • 2070

    Words

  • 12

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 3 of 8 pages
MarketingEssentials
Table of ContentsIntroduction......................................................................................................................................3(1) The role of marketing function of the business opposed to the marketing department of thecompany..........................................................................................................................................3(2) The Structure of marketing department and the description of two marketing roles................5(3) Overview of Marketing process and the importance of marketing environment overmarketing function...........................................................................................................................6(4) Interrelation of marketing function with other department in the organization.........................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
INTRODUCTIONThe actions being undertaken by the business to promote the buying and selling of aproduct or service is termed as marketing. These activities include advertising, selling anddelivering of products to consumers or other businesses. The organization being chosen for theobservational study of marketing essentials is Nestle Plc. Nestle is the world's largest FMCGcompany based out of Vaud, Switzerland. Nestle deals in wide variety of food products such asBaby foods, coffee, tea, dairy products, Maggie and many more varieties of packed foods. Nestlehas its operations in 194 countries all over the world with an approximate 450 functionalfactories consisting of 339,000 people working in it. The report will highlight on generalmarketing function and marketing department of Nestle, its marketing structure, the company'smarketing process and the interrelation of marketing department with other departments (Baker,2016).TASK 1The role of marketing function of the business opposed to the marketing department of thecompany.Role of marketing functions in business, involves following components/ functions-Marketing Research-IT is one of the important function of marketing as it involvesfinding out the target consumers for your products and other marketing conditions ofparticular market. This function focusses on the activities such as finding out whatconsumers want, what are their needs and what are the current trends in market. It alsoinvolves checking out competitor’s strategies and products in market (Kotler and et.al.,2015).Exchange function-This function involves buying and selling of products in the market.It mainly ensures whether the firm's output and offerings are available in sufficientquantities to meet consumer's demands. It includes functions such as advertising, sellingand promotions.Quality control and risk taking-Quality control function refers to maintaining andunique and satisfying quality in order to attract the consumers. Risk taking involvesdesigning different products that customers may in future.
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document