Marketing Essentials

This presentation provides an overview of Marketing Essentials, including the definition of marketing, the importance of a marketing plan for Cadbury, Cadbury's marketing objectives, STP process, SWOT analysis, resource allocation, and conclusion. It also includes references for further reading.

Marketing Essentials

Marketing Essentials

Cover Content
• Introduction
• Marketing Plan
• Conclusion
• References

IntroductionMarketing is defined as activity, collection of institutions,
procedure for creation of communication, delivering and
exchanging offering which has value for users, clients,
customers, partners and society It is also called
management process which is responsible for
identification, anticipation and satisfaction of consumer
requirements for profit gain. This refers activities which
are interpreted by corporation for promotion in order to
sell and buy goods and service.

Basic marketing plan for the selected organisation.
• Marketing plan is the part of overall business plan which includes in the different types
actions and tools of business. On the other side it refers to the blueprint or documents
that highlights the organisation efforts in order to make future growth in the perfect
way. It is also defined the activities of business which indulge in the objectives of
marketing that is accomplished by the several organisation in an effective way.

Cont.….
• Significance of marketing plan for Cadbury:
In reference to the Cadbury, the marketing manager of this organisation have already
executed proper marketing plan effectively. This concept will helps a lot to this company in
order to promote their product and marketing activities in a proper way. With the help of
this company is able to achieve their targeted goals in an appropriate manner. That is why
company makes different type of plans and strategies, which are listed below:

Marketing plan for Cadbury:
• Overview of the Cadbury:
• Cadbury is a British multinational confectionery organisation which was established in
the year of 1824 by John Cadbury. This organisation deals with different types of
products such as flavoured chocolates which is made by the pure milk.
• Vision: To make happy and peaceful society by developing trust in consumers mind
towards the Cadbury as well as treat every consumer equally effectively in an effective
manner.

Cont.….
• Marketing objectives:
• Company has purpose to achieve goals in order to increase their sales 16% in 6 months.
• To develop Cadbury Vanila Crunch in order to enhance their market share by 25& in
the next 2.5 years.
• Bring effective and innovative product within the market in the 6 months period of
time.

Cont.….
• STP: This is the effective process which always helps in developing the attractive
marketing plan in an appropriate manner.
• Segmentation: As per this process company is able to classified their product in every
market in order to satisfying consumers.
• Targeting: According to this manager of Cadbury target young customers and children
as well in order to achieve potential customers in an effective manner

Cont.….
• Positioning: On the basis of this, Company promotes their product at higher level and
launch new product to attract customers at higher scale.

SWOT Analysis
Strength Weakness
It is one of the multinational confectionery
organisation which sells their item with average
price.
Customer of this organisation have good trust
towards their product.
In the market situation it is well stable company
with higher reputation.
Some times it is hard for an organisation to
arrange training and development programmes to
its employees.
Lack of penetration within the marketplace.
At present days people are much serious about
their health so some times they are not able to
purchase chocolates.

Opportunities Threats
As it is well reputed brand in the world so that this
company can easily achieve their effective goals and
objectives in a proper way. Along with this company
can grab opportunities in an appropriate manner.
For the better opportunities this organisation should
maximise their sales of market effectively.
This company should celebrate their events with the
other people.
The main competitors of this organisation is Amul
and Nestle.
Main threat is that few times consumer do not like
chocolates and go with the sweet dishes and desserts
effectively.
There are lots of companies who are having same
products as Cadbury have so that this situation
develop the higher competition.

Particulars First year Second year Third year Fourth year
Initial money 7000 4000 5000 5000
Investment 11000 10000 8000 4000
Total 17000 14000 13000 9000
Marketing outlay 17000 3000 2000 7000
Promotion 4000 1000 3000 2000
Sales publicity 3000 3000 2000 2000
Direct selling 6000 3000 2000 1000
Total 30000 10000 9000 12000

CONT…
• Resource allocation:
• Resource allocations is the planning in order to use available resources in an effective manner in
order to achieve specific goals and aims in an appropriate manner. As per this Cadbury using this
process to achieve their goals properly.
• Monitoring and Control:
• After the overall evaluation of marketing budget, it is important for HR manager to evaluate
every function of company on daily basis. This concept focusing on the controlling and
monitoring the data of company in an effective manner.

Conclusion
From the above PPT it has been concluded that marketing essential is the
activity of marketing, sum total of collections, supplying the offers and
development of good communication. Apart from this, roles and responsibilities
of marketing functions has been discussed. Roles and responsibilities of
marketing relate to the wider organizational context covered in this report.
Along with this, marketing plan and 7Ps of marketing mix with the comparison
of different organization had been covered properly.

References
Achrol, R. S. and Kotler, P., 2012. Frontiers of the
marketing paradigm in the third millennium. Journal of
the Academy of marketing Science. 40(1). pp.35-52.
Kotler, P. and et. al., 2017. Marketing for hospitality and
tourism.

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