Marketing Essentials

Marketing Essentials

TABLE OF CONTENT
 IntroductionIntroduction
M3. Evaluating the tactics applied by company in order to demonstrate the way
business objectives can be achieved
P4. Producing as well as developing basic marketing plan for Cad buryP4. Producing as well as developing basic marketing plan for Cad bury
M4. Detailed and coherent marketing plan For CadburyM4. Detailed and coherent marketing plan For Cadbury
D2 Designing strategic marketing plan which can be tactically applied the use of 7
P's

INTRODUCTION
Marketing is important business activity which assist an enterprise in accomplishing desired
business objectives. It is the business activity which is mainly cornered with promoting of
goods or services. Marketing is considered to be as crucial business activity as it enables
organization to maintain long lasting relationship with customers. It is essential as
marketing helps an organization in selling products as well as services. Marketing can be
defined as action of promoting as well as selling products or services. This business
activity assists an enterprise increasing sales as well as profitability

M3. Evaluating the tactics applied by company in order to demonstrate the way business objectives can be
achieved
The marketing objective of Cadbury is to increase sales and earn higher profit. Cadbury in order to accomplish desired marketing objectives.
The two important strategies which has assisted an organization in accomplishing desired marketing objectives are differentiation and
product development. In addition to this, Business entity has launched new logo and has made more attractive packaging of its products
which has helped an enterprise in achieving its marketing objectives (Aslam, 2018). An organization has organized marketing
campaign in order to target kids. The advertisement content used by cadbury emphasizes on the relationship between parents and
children. Firm in order to increase sales and market share has planned to target adults. Cadbuiry also utilities the social media platform
which has assisted business entity in developing the strong relationship with customers.

CONT.
On the other hand, Marketing objective of Nestle is to increase market share and gain
customer loyalty (Powell and Osborne, 2020). Nestle has adopted the ethical marketing
strategy for achieving its set goals. In addition to this, Nestle has included all the
important elements of marketing mix in its promotional plan which has assisted them in
accomplishing desired target. Nestle has form strategic partnership with other global
companies which has provided firm an ease in promoting products or services at
international level. It has helped nestle in gaining the competitive advantage. Nestle
participates in social welfare program which has assisted an enterprise in gaining the
customer loyalty. An organization offers wide range as well as variety of products in
order to attract customers. Nestle is concentrating on single segment which as assisted
business entity in fulfilling the need of target audience which is essential in order to
achieve desired outcome. Nestle utilizes the geographic marketing segmentation strategy.

CONT.
An enterprise has made investment of approx, twenty five million on machinery for doing attractive packaging of products. In addition to
this, an organization has also utilities the customer engagement strategy for accomplishing desired marketing objectives. Cadbury has
also formed strategic partnership with Facebook and has introduced the online gifting chocolate which has helped an organization in
increasing sales and profitability. Customizing branding strategy has been implemented by an organization which has helped them in
achieving desired marketing objectives. An organization offers discounts to people during festive session. Now, business entity is
concentrating on using the new marketing channel for promoting brand. Cad bury sponsor various social welfare as well as sports
events which has enabled firm to gain brand recognition in the market.