Marketing Fundamentals: Evaluating the Marketing Mix of Nestle

Marketing
Fundamentals

Table of Contents
INTRODUCTION...........................................................................................................................1
Marketing mix:.............................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing can be described as a
activity that is undertaken by company with the
motive of promoting selling and buying
activities of product and service in an
organization. It includes advertising of
products, delivery of goods that is produced by
an enterprise and selling of same. Focus of
marketing department of business is on key
potential customers or audiences for the
purpose of grabbing their attention. Hence,
target of incorporating promotional activities is
on certain audiences. Marketing involves
various activities such as, celebrity
endorsements, memorable packaging, graphic
designings, media exposure as well as catchy
phrases or tag-lines. Hence, it can be stated
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that core of marketing is to identify ideal
customers of an enterprise and draw their
attention towards product or service offered by
company (Ahmadi and O'Cass, 2016). Basis of
this report is evaluation of marketing activities
that is incorporated in Nestle. It is a food
processing company which serves worldwide
and is headquartered in Switzerland.
Organization was founded in 1866 and its
founder is Henri Nestle. This report consists
detailed description of process of marketing
mix of an organization.
Marketing mix:
Marketing mix is a framework that
includes various focus areas which serves as a
part of marketing plan conducted by business.
The term 'marketing mix' can be described as
classification of several Ps, that is, product,
price, place, promotion, people, process and
physical evidence (Ambrose, Harris and Ball,
2019). It ensures maintenance of focus of areas
which are essential for business for the purpose
of seeking customer attention. It helps
managers of an enterprise in making strategical
decisions in an effective manner in context to
launch of new products or revising or
promotion of existing one. Concept of
marketing mix was first introduced by E.
Jerome McCarthy in the year 1960.
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