Menu Planning and Product Development

Menu Planning and Product
Development

Table of Content
 Introduction
 Menu design to reflect the menu compilation and recipe development
 The development of the food service environment
 Findings of research into customer requirements for new food concept
 Justify choice of new food concept
 Recommendations on launch/implementation of your new food concept
 Review your performance
 Conclusion
 References

Introduction
Menu planning includes two terms menu and planning. Menu means a
list of dishes which will be served for a given meal and menu
planning is the selection of a combination of dishes for a particular
event. Attractive menu always attract a large number of customers.
At the time of preparing menu it is essential to consider that prices
are affordable according to peoples and dishes selected in the menu
should be according to customers desire.

Menu design to reflect the menu
compilation and recipe development
The menu design of the restaurant must be attractive and unique
which can be understood easily. It should reflect the menu
compilation and recipe development by the means of following
factors:
 Language