Practical Digital Marketing

Digital Marketing

Table of Content
 Introduction
 What is Digital marketing strategies?
 Digital communication strategy
 Review the digital marketing examples
 Contribution towards the communication strategy
 Promotional and marketing mix
 Rank the examples
 Conclusion
 References

Introduction
Digital marketing refers to selling and advertising of the products or services through digital
platforms such as social media, website, email and mobile apps. Basically it involves the use
of electronic devices that connects the company to its customers through internet or any other
online communication. In today's world of technology digital marketing has helped
organizations to reach a large number of audience and target the customers who are more
interested in buying the products or services.

What is Digital Marketing strategy?
• A digital marketing strategy is a series of planned actions that use
online platforms to reach various goals.
• In simple terms, it can be described as the taking actions at the
right time by using most suitable online channel in order to
improve the customer relationship and to increase the revenue.
• The two most important factor on which digital marketing strategy
depends upon are the size of the organization and company's long
term goal.