Qualitative Research Methodology

The provided assignment discusses the importance of research design, approach, and philosophy in qualitative research. It identifies descriptive research design as effective for qualitative research, uses inductive research approach for analyzing data, and employs interpretivism philosophy to make the study more realistic and specific. The assignment also references various books and journals on qualitative research methods.

Research Proposal

Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
Overview of the Research .....................................................................................................1
Background of the Research ..................................................................................................1
Significance of the Research .................................................................................................2
Research Aim ........................................................................................................................2
Research Objectives ..............................................................................................................3
Research Questions ...............................................................................................................3
LITERATURE REVIEW ..............................................................................................................3
The effectiveness of digitalisation in current market context ...............................................3
The impact of digital technology on small and medium organisation. .................................4
The ways digital technology impacts John Lewis and its operations ....................................4
The ways by which digital technology can be used as a way to enhance organisation
effectiveness...........................................................................................................................4
RESEARCH METHODOLOGY ....................................................................................................5
TIME SCALE ................................................................................................................................6
REFERENCES................................................................................................................................7

TITLE
“To Access the impact of digital technology on developing organisational productivity
and performance; A case study based on A One Communication.
INTRODUCTION
Overview of the Research
Small as well as medium size businesses are considered to be the major element which is
effective for developing the economic condition of a country. These are the firms which captures
a wide space in a country and providing assurance in regards to managing the factor of risk
which has a direct influence on the economic development of the country 1. In the world full of
digitalisation, organisations are widely concern on adopting new and advance technologies in
order to developing the operations of firm in effective manner. Digital tools and technologies are
effective in making humans living easy and reliable, so organisations are concerned on providing
effective digital services to their potential buyers as to satisfying their needs and wants. A one
communication is the chosen organisation for this particular project as it is a private
telecommunication company. A One Communication deals in variety of digital goods and
services and widely concern on achieving high growth and success at market place through
grabbing the attention of customers.
Background of the Research
In the modern business era digital tools and technologies are determined as the most
essential element which has a huge influence on the growth and development of business
organisations at market place. This report will emphasis on the understanding and evaluation of
the influence of digital technology on the production and operations of the firm. The present
study is based on the, which will assist in analysing the importance of digital technologies and
how these can enhance the operations and functioning of a firm 2. A One Communication is a
providently owned organisation which is operating in the field of IT and telecommunication
1 Alvesson, Mats, and Kaj Sköldberg. Reflexive methodology: New vistas for qualitative
research. Sage, 2017.
2 Blascovich, Jim, and Jeremy Bailenson. Infinite reality: Avatars, eternal life, new
worlds, and the dawn of the virtual revolution. William Morrow & Co, 2011.
1

products and services. It considered as the fastest developing company with a purpose to offer
high quality products and services to their significant customers. The company is concern on
attaining higher growth and success through using new and innovative technologies and tools
that are effective in increasing the operations of firm. The major objective of each small as well
as large business enterprises is to expand their business operations at wide scale in respect to
generating more revenue and profit.
Significance of the Research
This research work is imperative, and it will permit the investigator to develop their
understanding as how digital tools and technologies can be used to boosting the operations and
cap[abilities of the firm. This research will help the investigator in understanding as what courses
are there those can be utilized by organization for incorporating new type of innovation inside
framework and augment its extension and development 3. This exploration work is worried about
A One Communication which is one of the rising brands of UK and that requirements
computerized push to improve its own capacities. The major reason behind conducting the
research is to enhancing the knowledge and skills of learner as to attaining their future projects in
effective manner. A new research is conduct as to addressing the issue of previous research
work. An appropriate research work provides significant direction to the investigator to attain
their future goals in effective and efficient manner.
Research Aim
This is the most important part of research work, as it is presented in the form of small
statement which represents the research issue. This section helps in providing a significant
direction to the investigator to carry out the work in right direction in respect to overcome with
the issue. The major aim of the research is “To Access the impact of digital technology on
developing organisational productivity and performance”. A case study based on A One
Communication.
3 Gioia, Dennis A., Kevin G. Corley, and Aimee L. Hamilton. "Seeking qualitative rigor
in inductive research: Notes on the Gioia methodology." Organizational Research
Methods 16, no. 1 (2013): 15-31.
2

Research Objectives
 To identify the effectiveness of digitalisation in current market context.
 To evaluation the impact of digital technology on small and medium organisation.
 To determine the ways digital technology impacts John Lewis and its operations.
 To recommend ways in which digital technology can be used as a way to enhance
organisation effectiveness.
Research Questions
 What is the effectiveness of digital technology in current market scenario?
 How impact of digital technology can be evaluated in context of small and medium size
organisation?
 What ways can be used to determine impact of digitalisation on John Lewis and its
operation?
 Determination of ways that can be used to enhance organisation effectiveness by using
digital technology?
LITERATURE REVIEW
This part of the research will be utilized as a method for getting the comprehension of
different subjects that must be comprehended for directing the research work in an appropriate
way 4. This will state about perspectives of different authors and writers who are having potential
knowledge about the concerned area of study, that is to break down the impact of digitalisation
on small and medium size association.
The effectiveness of digitalisation in current market context
As per the views expressed by Hashim, 2015. Advanced tools and technologies has
turned into a route for business to upgrade their capacities and ensurer that they can accomplish
their goals in a successful manner. Digitalisation has been a progressive element for business
which are working in the present marketing condition. It has ended up being the factor that has
supported association adequacy and proficiency. There are different ways which can be utilized
4 Liamputtong, Pranee. Qualitative research methods. 2013.
3

for guaranteeing that advanced tools and technologies are utilized as a part of a way that
organisational objectives can be attained within the given time frame.
The impact of digital technology on small and medium organisation.
According to the opinion of Higgins, Xiao and Katsipataki, 2012, There are distinctive
ways computerized innovation has affected small and medium size associations. Digitalisation
has changed the way in which organisations are operating their business operations as to
attaining a significant position at market place 5. In today's modern scenario the major focused
area of each business enterprises is use new and advance resources as to developing their
productivity and performance. As a small business firm A One communication is concerned on
applying advancement within their work place as to attaining higher competitive edge. It is
exceptionally basic for association to guarantee that they are incorporating new advancements as
to keep themselves refreshed and confront any vulnerability that prevails in the environment.
The ways digital technology impacts John Lewis and its operations
Advanced innovation has been a centre piece of A One communication as appropraite
utilization of technologies are effective for the operations of the firm or its market activities. It
has empowered organization in accomplishing higher market development and capacities.
Digitalisation has empowered association in expanding its size and operations at a wide scale in
order to increasing the level of profitability. They can broaden business and its abilities to
analyse the level of issue that is related with the operations of the firm. There are both positive
and negative effect upon business which should be comprehended and overseen by its own
directors.
The ways by which digital technology can be used as a way to enhance organisation
effectiveness.
There are distinctive ways which can be utilized to state about how digitalised
technologies and innovation can be utilized to help association to develop their operations and
5 Newman, Lareen Ann, Katherine Biedrzycki, and Fran Baum. "Digital technology
access and use among socially and economically disadvantaged groups in South
Australia." The Journal of Community Informatics 6. no. 2 (2010).
4

adequecy. As per Alshamaila, Papagiannidis and Li (2013), digitalisation is considered as an
revolution that helps in manage the entire market or its operations. It has made the most hesitant
business to acknowledge it and utilize it in a way that their impact and viability has helped to a
more elevated range. At present, it is being utilized as a device to improve the abilities of
workforce that is utilized inside association.
RESEARCH METHODOLOGY
This can be evaluated as the most important part of research work, which helps the
investigator in moving forward towards right direction 6. This part of the research is based on
various applications that are effective in drawing reliable and valid outcome.
Type of Investigation:
This can be described as the most essential component of research, as an investigation is
either qualitative or quantitative in nature. The present research is based on qualitative nature as
in this data and information is related with qualitative means.
Research Design:
This is also an another important part of research work as it is categorised among three
major components like descriptive, exploratory and experimental research design. In the present
research work descriptive research design has to be taken into proper action as it is effective for
qualitative research.
Research Approach:
This can be defined in two major terms such as deductive or inductive research approach.
The present research is based on inductive research approach as this is the most appropriate tool
for analysing qualitative data.
Research Philosophy:
This is element states about how data will be gathered by the investigator while
conducting this research work. This can be dicvided among two major parts like interpritivisim
and positivism research philosophy. Currently, interpretevism will be used as a way of making
6 Selwyn, Neil. "Looking beyond learning: Notes towards the critical study of educational
technology." Journal of Computer Assisted Learning 26. no. 1 (2010): 65-73.
5

whole study more realistic and specific. It will allow researcher in presenting every aspect in
effective and efficient manner.
TIME SCALE
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REFERENCES
Books and Journals
Alvesson, Mats, and Kaj Sköldberg. Reflexive methodology: New vistas for qualitative research.
Sage, 2017.
Blascovich, Jim, and Jeremy Bailenson. Infinite reality: Avatars, eternal life, new worlds, and
the dawn of the virtual revolution. William Morrow & Co, 2011.
Gioia, Dennis A., Kevin G. Corley, and Aimee L. Hamilton. "Seeking qualitative rigor in
inductive research: Notes on the Gioia methodology." Organizational Research
Methods 16, no. 1 (2013): 15-31.
Liamputtong, Pranee. Qualitative research methods. 2013.
Newman, Lareen Ann, Katherine Biedrzycki, and Fran Baum. "Digital technology access and
use among socially and economically disadvantaged groups in South Australia." The
Journal of Community Informatics 6. no. 2 (2010).
Selwyn, Neil. "Looking beyond learning: Notes towards the critical study of educational
technology." Journal of Computer Assisted Learning 26. no. 1 (2010): 65-73.
Sprenger, Marilee. Brain-Based Teaching in the Digital Age. ASCD. 1703 North Beauregard
Street, Alexandria, VA 22311-1714, 2010.
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