Hospitality Industry Research Papers

This assignment presents a compilation of research papers covering diverse topics within the hospitality industry. The papers delve into subjects such as the influence of social media on tourism and hospitality, Shariah-compliant architectural design for Muslim travelers, strategies for employee retention in Odisha's tourism sector, competitive advantages in Zimbabwe's hospitality industry, the use of smart technologies for personalized experiences, customer satisfaction measurement, family perspectives on social hospitality during holidays, community-based hospitality initiatives in developing economies, customer value mechanisms in restaurant consumption, and perceptions of quality assurance in hospitality education programs.

HOSPITALITY
PROVISION
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Role of hospitality industry within travel and tourism sector................................................3
TASK 2............................................................................................................................................5
2.1 Analysis the implication of integration to hospitality industry.............................................5
2.2 How integration affect to hospitality business.......................................................................7
TASK 3............................................................................................................................................8
3.1 Develop a rational for the chosen market with justification to make decisions to target
market..........................................................................................................................................8
3.2 Develop a plan with operational requirement of business to attract customer at workplace
...................................................................................................................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Hospitality sector is one of the important industries in tertiary businesses. They are also
known as service industry that frames more services to satisfy customer requirement and needs.
These types of organisation encourages to other enterprise because it increase growth of the
nation (de Carvalho, Bartholo and Duarte, 2016). Thus, different other business can easily
enhance their operations such as promote to travelling and local companies. Now a days, mainly
hospitality industry booming to travelling sector enterprise. In today’s time it is the big source to
generate more revenue and profits from different activities. In this context, present report is
based on Hilton hotel which is one of the biggest hospitality industries in London, UK.
For gaining insight knowledge of the company, present report covers role of cited firm with
travel and tourism sector. Furthermore, it demonstrate interrelationship between hospitality
industry and travelling business. Moreover, it includes impact of integration on the chosen
business. In addition to this, it develop plan for hospitality industry which requires operational
elements for human resource allocation.
TASK 1
1.1 Role of hospitality industry within travel and tourism sector
Tourism is refers as travelling by person for their common purpose such as business, meeting,
recreation and leisure. In different field, it is differing from person to person and their purpose as
well (de la Peña, Núñez-Serrano and Velázquez, 2016). To promote travelling business, Hilton
hotel requires make sure that all tourist are feeling comfortable and enjoying from the company
services. In this aspect, accommodation facilities, food and beverages activities of the chosen
enterprise. There are different types of roles which play by hospitality industries for travel
business. They are as follows:
Provide health and hygiene food
Hilton hotel has very important role is to provide healthy and hygiene food to customer.
It will create loyalty towards customer so that the business can easily encourage to them to
purchase services from the business (Mohanty and Mohanty, 2014). When the hotel providing
effective services, travel and tourism business can easily get new customer. This is because, it
make profitability for increase profitability and results. In addition to this, the chosen
organisation can easily get potential customer.
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Promote good work
In order to promote travel and tourism business, Hilton hotel has another role to offer
effective goods and services. In this aspect, the company can easily create profitability and
positive results. There are various elements in which travel and tourism business can easily make
their positive results. Thus, the cited firm need to make their good work so that customer base
easily enhance for deliver effective services (Chan, Chan and Hsu, 2016).
Enhance training and development program for employee
Hilton hotel has another role is to provide proper training and development programs
through they can easily increase skills and knowledge. This is because; increasing knowledge
and skills assist to get proper attention towards customer. With the help of employee, the
organisation can easily deliver effective services to customer. As results, travel and tourism
sector enterprise can also promote their products and services to grow country profits and
revenue.
Provide proper services to each customer
Hospitality business has another role is to make effective functions and operations to
provide services to each customer. This is because, when they are providing proper services to
customer. It will encourage to customer to use again and again travel services at workplace. With
the help of proper services, it also gives opportunity to travel business to increase their
operations in different areas of the world. It makes effective results within the nation to
encourage to people to use their services at workplace (Sloan, Legrand and Simons-Kaufmann,
2014).
Thus, it can be stated that travel and tourism business and hospitality industry has
interrelationship. With the help of different travel agencies, hotel can attract customer easily. In
order to make attention, Hilton hotel comprises their activities to fulfil customer demand and
requirement. In this way, both enterprises give their participation towards business goals and
objectives. Different types of employee give their effective participation to accomplish goals and
objectives (Mohanty and Mohanty, 2014). They have to treat same and proper way to customer
so that it makes positive impact on customer. There are various customers who are purchase
services regularly so that British airway can make effective results and performances at
workplace.
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In addition to this, hospitality industry also make sure that most of the tourist who are
visit first time are feel comfortable at workplace. They have to provide safe environment to all
customer so that it makes effective results and outcomes. Further, they have to monitor services
such as healthy and hygiene food products to customer. As results, both organisations can work
effectively to satisfy customer and their requirement (de la Peña, Núñez-Serrano and Velázquez,
2016). It is very important to motivate employee and other member who perceive their
participation effectively at workplace. As results, they can get high revenue and profits at
workplace. In this way, most customer are attracts towards the business so that it make effective
results and performances. It will make effective outcomes in different areas of Hilton and British
airways. With ascertain profits and revenue, both company demonstrate high revenue and profits.
It can be stated that both organisations have direct relationship (de Carvalho, Bartholo and
Duarte, 2016).
TASK 2
2.1 Analysis the implication of integration to hospitality industry
In order to perform effective functions and operations, there are major implications taken
within Hilton hotel. They are as follows:
 It is very essential to provide services to all customers effectively. In this way, the chosen
enterprise needs to concentrate on price of services which remains same at all level of the
company. In addition to this, they have also need to take proper and effective price at all
outlets of the enterprise to get loyalty of customer at workplace. As results, they will get
proper outcomes and performances for measuring performances of the business (Sloan,
Legrand and Simons-Kaufmann, 2014). With the help of such services, Hilton hotel can
get right attention of customer towards their products and services which make high
brand and effective results at workplace.
 In addition to this, when more than one business integrate their services with another
enterprise, they have to make concentration to create positive environment at workplace.
In this aspect, bad effect can also take place on society which needs to be taking properly
within the business environment (Chan, Chan and Hsu, 2016). When two business are
work together, it ensure create problems to expand operations in different areas. They are
surviving when they integrate their operations and functions together. It creates positive
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impact on the operations of Hilton hotel and British airways. As results, it makes
profitability at workplace easily.
 With the help of different activities, smaller organisation has opportunity to make high
profits and revenue. This is because; one small business can expand their operations with
fund of large enterprise. In this way, Hilton hotel can merge their operations with British
airways which create profitability and positive outcomes. Thus, it integrates positive
outcomes and performances at workplace through they can attract potential customer
easily (de la Peña, Núñez-Serrano and Velázquez, 2016).
 Integration also leads with conflicts at workplace. This is because, various employee who
perceive same attitude and ego create conflicts. In addition to this, different objectives
and mission can also generate problems to operate functions and operations in effective
manner. Thus, it is beneficial to the enterprise to make effective results and performances
at workplace. It analysis criteria in which performances can be measure effectively so
target can be achieve easily (Sloan, Legrand and Simons-Kaufmann, 2014). Beside this,
different objectives and goals create problem to take decisions so that the firm need to
make proper attention towards outcomes so it also make conflicts among various people
at a place.
 Further, globalization is another impact on the business operations. This is because, with
the help of globalization, British Airways and Hilton hotel can expand their operations in
international market. Thus, it creates benefits to encourage people of different countries
through providing them proper services at one place. As results, the company can
maintain their operations and functions through providing proper benefits to each
customer at workplace (Chan, Chan and Hsu, 2016). This will encourages to the company
to produce more products and services at one place. Therefore, profits and revenue can be
expanded at one place through customer attracts easily. International tourist also takes
place which creates effective results and performances for analysis impact of activities on
performances.
 In order to make integration with other business, the chosen enterprises need to make
their operations very effective through attract various customer from the different areas.
In this aspect, they have to make results and performances according to business
environment and customer requirement. Thus, it will give opportunity to increase high
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profits and revenue at workplace. With analysis outcomes and profits, the firm will make
proper attention to find customer response to each customer at workplace.
2.2 How integration affect to hospitality business
Integration process affect to the operations of hospitality business. This is because; it
integrates various services which need to be focus by enterprise (Mohanty and Mohanty, 2014).
It impact on hospitality business in the following terms:
 Most important thing which provide by integration is competitive advantages. This is
because, it analysis competencies of two different element at workplace. It demonstrates
satisfaction towards customer from various services together. As results, the business will
easily enhance their revenue and profits through operating various activities. It will assist
to attract more and potential customer towards the business and operations. When two
businesses are working with cooperating activities, they can easily accomplish
requirement and needs of each customer. As results, they will get high money and other
benefits at workplace (de Carvalho, Bartholo and Duarte, 2016).
 In addition to this, monopoly also takes place when two or more businesses are working
effectively at workplace. In this aspect, Hilton and British airways both can assist to
make effective operations and results at workplace. With the help of monopoly market,
the companies will take effective results at workplace through making themselves
dominating in nature (de la Peña, Núñez-Serrano and Velázquez, 2016). It also generates
profits and revenue to determine effective results and performances. Thus, it also
diminishes choice of particular customer at workplace through providing those effective
products and services.
 Further, most important impact is economy of scale which can also achieve through
integration. In this aspect, Hilton and British airways has advantages to reduce their
operation cost through supplying effective services at workplace. In this way, they have
benefits to regulate rules and regulations within the firm. In addition to this, reduce
operations cost maximise profitability which can be done through making high profits
and revenue at workplace (Sloan, Legrand and Simons-Kaufmann, 2014).
 With the help of integration, cost for producing services and products can be reduces that
enhance profits and positive outcomes at workplace. Thus, it is beneficial to all team to
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generate high revenue and profitability within Hilton hotel and British airways. As
results, profits increasing can be made effectively at workplace.
 In order to diversify the business, integration also helps to make effective results and
performances at workplace. In this aspect, new services can also be made at workplace
which assists to attract various customers through new products and services. With the
help of new customer base, the company can easily enhance profits and revenue at
workplace.
TASK 3
3.1 Develop a rational for the chosen market with justification to make decisions to target market
Rational development plan is considers with effective operation and outcomes. With the
help of effective process, Hilton hotel can make sustainability of customer through providing
following elements:
Stage 1 Development
Concept
Idea: Rational development plan open with idea generation. In this aspect, Hilton hotel make
comprise of opening new outlets. They can combine with different outlet in which their location
setup can make effective results and performances at workplace (Mohanty and Mohanty, 2014).
Objectives: In order to make plan Hilton hotel also need to consider objectives through, they can
easily accomplish their targets easily.
Vision: Hilton hotel has vision to increase their customer base through attract potential customer
towards the business. In this aspect, they have to make effective results and performances to
determine different activities at workplace (de la Peña, Núñez-Serrano and Velázquez, 2016).
Market research
Importance: In order to make plan, the chosen organisation need to demonstrate importance for
producing plan at workplace. In this aspect, objectives and vision is considering for achieve
goals and objectives at workplace. Thus, they will easily make high profits and revenue at
workplace. In addition to this, it also encourages to different elements through the company can
easily delivers effective results and performances at workplace (Chan, Chan and Hsu, 2016).
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Stages: For creating profitability, the firm has responsibility to make their products and services
in proper stages. Thus, they will easily make effective results and performances at workplace. It
will also create opportunity to enhance profitability through producing new services.
Areas: To target different customer, the chosen firm has responsibility to select areas where they
want to introduce their services. In this aspect, they can make effective results and performances
that create opportunity to enhance profitability and performances (de Carvalho, Bartholo and
Duarte, 2016).
Method to use: There are different types of method through Hilton hotel can make plan. In this
aspect, they have to concentrate on advertisement. With the help of proper and effective
advertisement, the company can influence to customer to purchase products and services.
Location
Location is determines effective results and performances through business will easily
achieve their goals and objectives. In this aspect, the cited firm has responsibility to choose right
and effective location in which they can give their services (Kandampully, Zhang and Bilgihan,
2015). This is because, it make decision to purchase products and services from the market.
Scale
Scale is size of market in which Hilton hotel want to demonstrate their services in
effective manner. In this aspect, they have to take responsibility to deals with more than million
customers in a week (Chan, Chan and Hsu, 2016). As results, they will easily achieve their goals
and objectives.
Funding
Fund is requires to enhance operations and activities in new areas. As results, the
company will easily capture whole market through producing different products and services.
Hilton hotel acquire various types of investor who provide fund to the company to enhance their
services and outcomes in different areas (Chan, Chan and Hsu, 2016). As results, they will easily
get proper attention towards firm. In addition to this, the business also make budget plan through
they will easily get proper services which can be provide to each customer within the market.
Products and services
In this step, the cited firm produce products and services which want by customer. Thus,
they will easily make it in proper way which assists to get more customers at workplace (Sloan,
Legrand and Simons-Kaufmann, 2014). Hilton hotel has responsibility to provide details of
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product and services to each customer so they can understand feature of each element in
effective way. In addition to this, it also assists to get proper information which can be provide
by the company.
Licensing
Licensing determines effective features, quality, sign, grade and membership of the
company to produce products and services (de la Peña, Núñez-Serrano and Velázquez, 2016). In
this aspect, the firm has responsibility to make effective products and services through they will
satisfy customer demand and requirement. In addition to this, services feature can also
demonstrate which determine effective results and performances at workplace
3.2 Develop a plan with operational requirement of business to attract customer at workplace
In order to make effective results and performances, the cited firm has responsibility to deliver
effective services to each customer (Neuhofer, Buhalis and Ladkin, 2015). In this aspect,
decisions are made in development plan. Thus, Hilton hotel will easily encourage to customer to
attract them. With the help of such activities, the company can also demonstrate their activities in
international market as well. It ascertains various benefits through targets and objectives can be
maintains.
Stage 2 Design
Ambiance
Ambiance is the effective feature in which the company expand their operations and
outcomes in effective way. It demonstrates climate, mood, character, quality and many other
activities that assist to develop outcomes and performances at workplace. To make effective
design, the company is responsible to concentrate on ambiance (Dredge, Airey and Gross, 2014).
As results, they will easily get proper attention and outcomes through different activities and
actions. With ascertain profitability, it gives opportunity to Hilton for making their outcomes at
high level.
Culture
Culture is demonstrated way of belief, human intellectual and achievement which assist
to maintain functions and operations. Hilton hotel need to concentrate on their business activities
with safe and effective culture. Thus, it makes brand impact on customer and operations of the
business (Dzhandzhugazova, Blinova and Romanova, 2016). This is because, it concentrate on
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social behaviour of particular society to make effective lifestyle of each customer. As results, it
creates high profits and revenue at workplace with ascertains different activities and actions.
Brand
Brand demonstrates impact of the company and its operations on customer and many
other elements (Ncube, Sibanda and Maunganidze, 2013). With the help of brand, Hilton hotel
can easily attract to customer through providing them effective products and services. It makes
effective results and performances that assist to get effective results at workplace. In addition to
this, design is more appropriate element through the company will make brand and reputation of
company for achieve common goals and objectives (Blomme, Sok and Tromp, 2013). Brand
creates positive impact on customer, to make high profits and revenue. In addition to this, it also
s reputation of the company so that they can easily co up with different business to make high
profits and revenue.
Interior
Interior is also determines inside areas of the company which would be included for
making effective results at workplace (Brannelly, Boulton and te Hiini, 2013). In this aspect,
Hilton hotel have to make their products and services with effective quality which determines to
generate high revenue and profits at workplace. It will easily attract potential customer towards
the company for achieve common goals and objectives. In addition to this, interior design also
encourages to employee to produce high quality services through customer can attracted at
workplace. Thus, profitability can easily achieve within the chosen firm (Majid, Denan and
Noor, 2015).
Exterior
Exterior design consists outside the firm which demonstrate effective impact on the
company. It creates looking attraction of various customer which need to be take place for
achieve common goals and objectives. In this aspect, they are determining profitability to make
effective results and performances at workplace. Exterior element produce effective performance
that looks towards the company so that it is beneficial to produce qualitative products and
services for attract various customers (Mohanty and Mohanty, 2014). In addition to this,
investors, suppliers and many other stakeholders is also feel good with design of the business and
its operations.
Functional areas
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Functional areas are developing to make effective results and performances through
attract customer at workplace. In this way, Hilton hotel has responsibility to develop operations
and functions through ascertains roles and responsibility of each member. In addition to this, it
also creates high profits and revenue for delivering outcomes in proper way (Schänzel and
Lynch, 2016). In this way, the chosen firm has responsibility to ascertain high revenue and
profits at workplace. Functional areas need to be taken for developing results and performances
which shows effective results and performances. Thus, it is beneficial to ascertain high profits
and revenue at workplace.
Customer flows
Customer flows demonstrate attraction of people at workplace. It also assists to make
effective design of company services (Kooli, Kooli and Wright, 2016). In this aspect, the chosen
business has responsibility to develop their outcomes and performances through attract various
customer towards the business. As results, Hilton hotel can gain attraction of various customers
at their workplace.
Link to target market
Design is directly link with target market. This is because, it makes high profits and
revenue to attract customer towards the business. In this way, the cited firm can easily make
decision to enhance profits and revenue at workplace (Teng and Chang, 2013)
Customers with individual needs
Design is also attractive when the cited firm work according to customer needs. In this
way, they have to concentrate on each activity which satisfies to customer for making effective
results and performances (Coulson, MacLaren and O'Gorman, 2014). As results, Hilton easily
gets various customers towards the business.
Sustainability
It is very important to make sustainability of each customer towards the business and its
operations. In this aspect, the chosen organisation needs to make effective results and
performances through the company will achieve their targets and outcomes easily (Teng, Horng
and Baum, 2013).
Stage 3 Operations
Staffing by functional areas
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In this aspect, Hilton hotel has responsibility to concentrate on each staff member through
provides them duty. As results, they will easily get effective results and performances at
workplace through producing goods and services (de Carvalho, Bartholo and Duarte, 2016).
Specialist qualifications
In addition to this, the chosen business is responsible to develop their outcomes and
performances through assign duty and responsibility to each member. As results, they will easily
get attention towards products and services of different customer (Guilding, 2014).
Staffing issues related to seasonality
To make effective operations, the chosen firm has to solve staffing issues which are
related to seasonality. In this aspect, they have to make concentrate which create high profits and
revenue. As results, the company will easily make profitability and results at workplace
(Aumbareen, Amin and Abass, 2015).
Cultural diversity and ways to deal with conflicts
Cultural diversity is take place, when organisation provides different types of services to
distinctive member. In this aspect, they have to make same culture for all customers so that
conflicts cannot take place. In addition to this, with ascertain effective results and performances
Hilton have responsibility to deliver qualitative products and services (Law, Buhalis and
Cobanoglu, 2014).
Recruitment policies and procedures
Hilton hotel also classified effective policies and procedures which determines effective
results at workplace. In this aspect, they have to recruit only those people who have capabilities
to deals with various people at workplace.
Compliance with legislation,
In addition to this, there are also such activities in which the chosen business is
responsible to follow all rules and regulations (Pizam, Pizam and Ellis, 2016). In this aspect,
legislation needs to be focus by them which assist to get proper attention and outcomes at
workplace.
Promotional activities
Promotional activities are assists to enhance customer of products and services in
effective manner. In this way, the cited firm can use advertisement in newspapers, magazines
and many other elements at workplace (Pizam, Pizam and Ellis, 2016).
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Pricing
Pricing strategy is based on market in which the company is operating functions and
operations. In this way, the chosen organisation has to make concentration on competitive
pricing strategy through; they will easily get more customers at workplace. As results, it makes
effective results and performances (Kandampully, Zhang and Bilgihan, 2015).
CONCLUSION
From the above report, it has been analysis that hospitality business encourages to people
who are perform effective functions and operations at workplace. In this aspect, Hilton hotel and
British airways perform effective functions and operations through they can attract various
customer. There are different types of activities which follow by the company to produce
effective services at workplace. As results, they will generate high profits and revenue at
workplace through demonstrated different activities and outcomes. Furthermore, there are
different types of activities which make effective results in integration of hospitality business
with another company. It generated impact on the business and its operations to create positive
environment. Moreover, it make development plan through the company will easily make high
profits and revenue to ascertain different activities. In this way, some stages are covered in this
report which make profitability and outcomes positively at workplace.
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REFERENCES
Books and Journals
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negative work-home interference among highly educated employees in the hospitality
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Brannelly, T., Boulton, A. and te Hiini, A., 2013. A relationship between the ethics of care and
Māori worldview—the place of relationality and care in Maori mental health service
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Chan, E. S., Chan, E. S. and Hsu, C. H., 2016. Environmental management research in
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Chen, Y. Y., Lin, C. L. and Chung, C. C., 2015. How To Evaluatejob Applicants
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Teng, C. C. and Chang, J. H., 2013. Mechanism of customer value in restaurant consumption:
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