Hotel Operations Management and Revenue Analysis

This assignment provides a comprehensive overview of hotel operations management, including revenue analysis and strategies for success. It discusses the importance of quality services, proper accommodation, and competitive advantages in the UK market. The report also examines performance evaluation of workers like housekeepers and staff members to identify weaknesses and improve them.

Rooms Division Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1. Accommodation and front office department in various firms............................................1
1.2. Roles and responsibilities of receptionist and other staff members.....................................2
1.3. Legal and Statutory requirement which apply to room divisions and operations................2
1.4. Services given by room division in better range of hospitality............................................2
TASK 2............................................................................................................................................3
2.1. Importance of Front House arena.........................................................................................3
2.2. Key aspects of planning and management of front house....................................................4
2.3. Key operational issues..........................................................................................................4
TASK 3............................................................................................................................................5
3.1. Importance of property design and interiors........................................................................5
3.2. Critical aspect of planning and management of accommodation........................................5
3.3. Key operational issues that affects effective management and business performance........5
TASK 4............................................................................................................................................6
4.1. Perform revenue or yield management and high demand tactics........................................6
4.2. Sales technique and room division.......................................................................................6
4.3. Objectives and use of forecasting data.................................................................................6
4.4. Computation of rooms and division performance................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In modern era, most of people are looking forward to get into hospitality sector in order
to do business as this section has heavy profit margins. Restaurants, hotels, travel & tourism are
some sort of firms that do comes under hospitality sector (Bryant and et. al., 2014). Clientele
Hotel which is located in London is being taken under this assignment. Report is enclosed with
various things like role or functions of Front office and its importance. Away with this, effective
interiors and designs of hotels as well which may aid organisation in attaining goals and
objectives right on time. It will also show working and performances of housekeeping
department of Clientele Hotel.
TASK 1
1.1. Accommodation and front office department in various firms
Accommodation:
Accommodation term is much related with room, group of rooms and buildings as well in
which a human being can live. It is very much needed for hotels to deliver proper
accommodations with quality so that to run business in a successful manner. With the help of
this, it has been examined that there are issues which needs to be considered by this department
so that requirements can be fulfilled of consumers right on time.
Front Office:
Front office section of a hotel directly deals or interacts with clients or guests that are
visiting a whole new place as a tourist or for some business purpose. Clientele Hotel which is
one of the famous one in all over UK is rapidly enhancing their business through delivering
services to its clients in much more effective and appropriate manner. Neat and tidy rooms of a
hotel with good fragrance can attract huge number of clients. Manager of Clientele Hotel should
rapidly look into various aspects so that to improve experience of consumers. By this, it can be
stated that hotel can expect high profit margins which will directly improve their goodwill at
marketplace of United Kingdom (Davis and et. al., 2018).
 Rooms allocating to clients, maintaining data of guests, registration, bell services, cash
counter are some sort of responsibilities which needs to be fulfilled by workers who are
working under this sector.
It is essential for receptionist of Clientele Hotel to deliver all the information which
clients are looking forward to have with the help of this, long term relations can be maintained.
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1.2. Roles and responsibilities of receptionist and other staff members
Front office department is filled with various roles and responsibilities which needs to be
taken care in an appropriate manner and these are given beneath:
Reservation Superiors: One of the main person of front office department as he/she
directly stays connected with clients and allocate daily tasks to housekeepers, room work and
other team as well in order to deliver products and services to consumers right on time.
Receptionist: It has been examined that a receptionist is mostly deals with consumers
that are visiting Clientele Hotel. This person directly interacts with clients and deliver them
information about hotel like, rooms which are available, prices and so on.
Housekeeping Staff: This sub-sections is much related with cleaning the rooms where
staff members of this department should keep on working with quality in order to bettering the
customer's experience (Dobrzykowski and et. al., 2014).
1.3. Legal and Statutory requirement which apply to room divisions and operations
Legislations and statutory: Hospitality section is being stated as sector that looks forward to
deliver services to consumers so that to improve their standardisation. Here, government of
United Kingdom has made some laws which needs to be considered in a proper manner by
Clientele Hotel so that to fulfil all the requirement of clients that are related to security purpose.
Data protection Act 1998: This is one sort of law which was made by government in
order to keep the information of clients much safe who are visiting Clientele Hotel. This may
help in keeping the details so that fraudulent activities do not take place.
Health and safety act, 1974: This law is enclosed with health and care of workers who
are working at Clientele Hotel. This act clearly gives information where charges are being faced
by firms if they are not following it in an appropriate manner.
Fire regulations: Hotels may catch fire as food is being prepared in its kitchen. In past, it
has been seen that there were many hotels that caught fire. Therefore, government has made
some regulations in regards to this so that hotels can keep their clients safe. Fire extinguisher is
one kind of tool that has been made compulsory for hotels to keep guests safe from fire (Greene
and et. al., 2014).
1.4. Services given by room division in better range of hospitality
30 rooms are there including 3 pent houses that Clientele Hotel have. Therefore, it is
must for them to fill all of them with clients so that to enhance their profit margins. Front office
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has given various opportunities so that to resolve that are being faced by clients in much more
effective and appropriate manner in order to sustain at marketplace for a longer period of time.
Here, it has been examined that hotels are not only filled with accommodation but they
also should deliver products and services with quality in order to better serve to clients.
Blue train:
Moving five star hotel is another name of blue train which is famous for its
accommodation and quality of food and services that they offer to clients that are travelling from
one place to another. Healthy environment is also being offered by them so that to deliver
products and services in an appropriate manner. Most of government of different countries are
offering and brought this sort of innovative ideas so that to enhance their economical conditions
and to pull eyes of foreign clients in huge manner (Huang, Ho and Chiu, 2014).
Restaurant with rooms:
Restaurants with rooms has been brought by various business person this was an
innovative idea that has helped them in gaining high profit. Along with this, they offer discounts
as well which is a strategy of marketing that needs to be fulfilled in an appropriate manner.
TASK 2
2.1. Importance of Front House arena
In the entrance of hotel is a one of the important point in the respect of attracting the large
number of customer toward firm. Front office is a one face of any hotel. Both supervisors as well
as subordinates of these industry should be very effective in nature because visitor are directly
connected with them and employee are provide full information related to their services which
are offered by Clientele hotel. Importance of ambience- Management of Clientele hotel is develop ambience more
attractive in order to gain higher attraction to potential clients, through this firm has able
to gain more profits as compare to before. Guest relations- Behaviours of employees as well as supervisor of reception should be
humble and polite. They able to understand customers needs and wants in order to serve
better quality services that provide higher satisfaction.
 Security services- For each and every organisation employees as well as consumers both
are very important so that management of the Clientele are providing proper security to
them in during of working and staying in hotel.
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2.2. Key aspects of planning and management of front house
There are many section of administration which necessarily to be considered for front
office are explain as follows:
Planning: It is a one of the most important aspect for firm, they are want to develop
planning in order to run all activities with in hotel in an effective manner. Through this, firm are
capable to achieve goals and objectives in limited period of time.
Organising: Manager as well as other employees of hotel are work together and organise
all task in a appropriate ways. They want to allocated all role and responsibilities according to
their capabilities.
Coordinating:It is a one of the important work for all organisation, they want to bringing
all task that are competing in an effective manner in limited period of time is called coordination.
Staffing: Recruitment of talented candidate is very important for Clientele in order to achieve
their target effectively.
Leading: Management of Clientele has consider through this subordinates may know that
how the work are competing to get positive outcome.
Controlling: Administration of the company has control all business activities which are
competed by front office subordinates.
Evaluating: This is another important function for an organisation, they have find out all
staff members strong as well as weak point and develop strategies in order to reduce or remove
that in a appropriate manner.
2.3. Key operational issues
Operations function with in an organisation has run their all hotel activities in an
appropriate manner. With the help of this, activities can be interpreted to make better several
things like cost, feature, quality of products and services etc. Clientele Hotel can raise
satisfaction of clients and visitors by offering them high quality services. Through this, company
has achieve goals and gain long term sustainability at market place. Along with this, it is
essential factor for company to resolve all the problem of operations task which are related to
marketing, financial, accounting and many more of Clientele Hotel. By this, profit can get
increased quality of services (Ivanov, 2014).
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TASK 3
3.1. Importance of property design and interiors
Alterations in interior and designs of hotels are very much needed in modern era. With
the help of this, they can maintain the relations with clients. This scenario directly helps in
gaining competitive advantages as interests of consumers are being kept for a longer period of
time. Renovations in interior may helps in keeping interest of consumers in much more effective
ways.
Effective management and managers of Clientele Hotel may aid in making or enhancing
productivity and profitability as well. Technology is being used by designers so that to formulate
plans of building an appropriate design so that to gain competitive advantages (Izumi and et. al.,
2015).
3.2. Critical aspect of planning and management of accommodation
Quality services should be given to clients in order to gain high profit. It is much needed
for Clientele Hotel to look into those areas in which they are not doing well. Continuous
improvement into those areas may aid Clientele hotel in grabbing attention of clients from both
domestic and international level. Changes should be rapidly made so that to build up interest in
guests. With the help of this, it has been examined that hotels can give good rivalry to consumers
right on time.
Planning should properly been done of accommodation so that to better serve to clients.
Along side this, Front office supervisors should keep on monitoring all the results which are
being brought up by workers and keep on making changes so that to bettering the experience of
customers (Khanna, 2015).
3.3. Key operational issues that affects effective management and business performance
Human resource management should be effective in nature of Clientele Hotel. But, it has
been located that there are ample number of issues that can be faced by this department.
Therefore, it is very much needed for this section to look into various aspects that are related to
manpower of this hotel (Kotas, 2014). With the help of this, it is may be possible that HR
department may reduce conflicts and bring up positive environment at workplace.
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TASK 4
4.1. Perform revenue or yield management and high demand tactics
Yield management: This is one sort of element that is related to pricing strategy and this
is being done through examining all the aspects that are related to customer's behaviour
(Langabeer and Helton, 2015). Profits and revenues can be maximised in an appropriate manner
through taking in consideration of this factor in an appropriate way.
High demand tactics: Business environment under hospitality sector has a clear mind set
as if products or service demand get rises then surety is their that prices of it will also get raise.
Therefore, in order to sustain at marketplace of United Kingdom it is must for Clientele Hotel to
keep on making alterations in prices of services that they are offering to consumers so that to
gain competitive advantages.
4.2. Sales technique and room division
Clientele Hotel has already gained a good reputation in marketplace of London but in
order to enhance productivity and profitability as well it is must for them to rapidly use sales
techniques so that to enhance sales of services that they are offering to clients (Roper and Payant,
2014).
4.3. Objectives and use of forecasting data
Purpose of forecasting: Future planning can be done under this sort of element. It has
been located that requirements are being fulfilled in an appropriate manner of consumers so that
to gain competitive advantages at marketplace of United Kingdom.
Types of information and its effect: Information of clients can be stored in different
informative systems like cloud storage and should be properly maintained in order to make
strategies like forecasting and so on (Saadouli and et. al., 2015).
4.4. Computation of rooms and division performance
There are various sort of methodical calculation through which performance of Hotels
can be calculated and some of these are given below:
 Room occupancy percentage: Hotel is consist of 30 rooms that can be divided through
occupied rooms which is 20 in order to calculate room occupancy percentage:
(20 / 30)*100 = 66.6%.
Percentage is showing that Clientele hotel have average percentage where around 60% of
rooms stays regularly filled.
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 Average Room Rate (ADR): Clientele Hotel can calculate as generated revenue is being
divided from sold room numbers (Operating room pooling and parallel surgery
processing under uncertainty. 2017).
CONCLUSION
It is being concluded from above mentioned report that doing business in hospitality sub
section may aid in developing huge incomes. Quality services and proper accommodation may
help hotels in grabbing eyes of clients in high numbers. Away from this, there are ample number
of tools that are being used by hotels in order to gain competitive advantages at marketplace of
United Kingdom. Examination of performance of workers like housekeepers and other staff
member should be properly done from time to time so that to locate their weaknesses and
improve them.
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REFERENCES
Books and Journals
Bryant, A. S. and et. al., 2014. The incidence and management of postoperative chylothorax after
pulmonary resection and thoracic mediastinal lymph node dissection. The Annals of
thoracic surgery. 98(1). pp.232-237.
Davis, B. and et. al., 2018. Food and beverage management. Routledge.
Dobrzykowski, D. and et. al., 2014. A structured analysis of operations and supply chain
management research in healthcare (1982–2011). International Journal of Production
Economics. 147. pp.514-530.
Greene, W. S. and et. al., 2014. Method and system for realizing a rendezvous service in a
management operations center implemented in a global ecosystem of interrelated
services. U.S. Patent 8,856,087.
Huang, C. W., Ho, F. N. and Chiu, Y. H., 2014. Measurement of tourist hotels׳ productive
efficiency, occupancy, and catering service effectiveness using a modified two-stage
DEA model in Taiwan. Omega. 48. pp.49-59.
Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
Izumi, S. and et. al., 2015. Room-temperature continuous-wave operation of GaN-based vertical-
cavity surface-emitting lasers fabricated using epitaxial lateral overgrowth. Applied
Physics Express. 8(6). p.062702.
Khanna, R. B., 2015. Production and operations management. PHI Learning Pvt. Ltd..
Kotas, R., 2014. Management accounting for hotels and restaurants. Routledge.
Langabeer, J. R. and Helton, J. R., 2015. Health care operations management. Jones & Bartlett
Publishers.
Roper, K. O. and Payant, R. P., 2014. The facility management handbook. AMACOM Div
American Mgmt Assn.
Saadouli, H. and et. al., 2015. A stochastic optimization and simulation approach for scheduling
operating rooms and recovery beds in an orthopedic surgery department. Computers &
Industrial Engineering. 80. pp.72-79.
Online
Operating room pooling and parallel surgery processing under uncertainty, 2017. [Online].
Available through:<https://pubsonline.informs.org/doi/abs/10.1287/ijoc.1100.0396>.
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