Operations Management in Business Organizations

The assignment delves into the realm of operations management within business organizations. It emphasizes the importance of well-defined operational processes, quality products and services, and the utilization of tools and techniques to improve overall performance. The text highlights how effective operations management contributes to capturing larger market shares and achieving higher success in the marketplace.

Rooms Division Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Accommodation and front office department in various firms.............................................1
1.2 Roles and responsibilities of receptionist and other staff members......................................1
1.3 Legal and Statutory requirement which apply to room divisions and operations.................2
1.4 Services given by room division in better range of hospitality.............................................2
TASK 2............................................................................................................................................3
Covered in PPT...........................................................................................................................3
TASK 3............................................................................................................................................3
3.1 Importance of property design and interiors.........................................................................3
3.2 Critical Aspect of planning and management of accommodation........................................3
3.3 Key operational issues that affects effective management and business performance.........4
TASK 4............................................................................................................................................4
4.1 Perform revenue or yield management and high demand tactics.........................................4
4.2 Sales technique and room division........................................................................................4
4.3 Objectives and use of forecasting data..................................................................................4
4.4 Computation of rooms and division performance.................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In today's time, number of people wants to operate their business in hospitality sector
with the purpose of attaining higher profitability. In this, they provide quality services to
customers as per their needs and wants which may leads grabbing their attention (Bryant and et.
al., 2014). It also helps in attaining strong sustainability at market place for longer period of time.
Present report is based on Clientele Hotel which operate their business at London. This report
also include front role office and its important which may leads in accomplishing organizational
targets in appropriate time frame. In addition of this, management of housekeeping services also
mentioned in this report which may help in improving the performance level of the company.
TASK 1
1.1 Accommodation and front office department in various firms
Various areas in Clientele Hotel, in which management easily serve quality products and
services to their customers as per their needs and wants. Along with this they also provide
quality rooms and positive environment to customers so that hey visit again and again. It is
important for people who work at front office have proper communication skills so that they
effectively handle their customers and provide them quality services.
Front office:
It is important for manager to make their front office is more attractive so that they easily
handle their customers and provide them quality services. Along with this, they also provide
proper details towards their offering and services as well to attain better satisfaction.
Accommodation:
Under this, management of Clientele Hotel is important in which housekeeper should
clean all the rooms so that they effectively serve their services to their customers as per their
demand.
1.2 Roles and responsibilities of receptionist and other staff members
There are various workers in front office in which they play their roles and
responsibilities. All these are as follows: Reservation Superiors: This type of person in hotel manage all the activities which
perform at front office (Davis and et. al., 2018). They also allot task and duties to the
workers so that they effectively perform and attain positive ideas.
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 Receptionist: Under this customers go to the receptionist to gather information towards
the hotel rooms and services and its price as well. Thus it is important for receptionist to
effectively communicate with their clients and provide them entire information.
 House-keeping Staff: Housekeeper play vital role in hotel in which they should clean all
the rooms for providing fresh services to their customers. This will aid in retaining
customers from longer period of time (Dobrzykowski and et. al., 2014).
1.3 Legal and Statutory requirement which apply to room divisions and operations
Laws and statutory: There are several rule and regulations which has been develop by
government of united kingdom for betterment of product and services in hospitality industry
where are profit can be gain by both all staff member as well as potential customers.
Health and safety act, 1974: It is a management responsibilities to make safe and healthy
working environment in order to enhance employees productivity and performance. Through
this, firm are able to improve motivation among all staff members. Clientele Hotel are also
follow this law at their work place.
Data protection Act 1998: Government of United Kingdom has make several kind of act
in order to keep individuals information related to preferences, taste etc. to provide safe as well
as secure working environment. Legal activities can be appropriately manage by authorities
against the someone if they change state of work to know about clients who have misused all the
information related to customers.
Fire regulations: Administration of the company has adopted latest technologies at their
work place which are called fire brigade on time so that it save life as well as resources in an
appropriate manner.
1.4 Services given by room division in better range of hospitality
In context of Clientele Hotel, they have various rooms which offered by them to their
customers as per their needs and wants. Along with this, they also offer various services to their
clients which may leads in attaining better results. In this, front office also set by the hotel by
which workers provide information and services that they offer to their customers (Greene and
et. al., 2014). In addition of this, Clientele Hotel also provide breakfast, lunch and dinner to their
clients who stay in the hotel in which they easily improve their performance to attain strong
position at market place.
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Blue train: In this, train is one of the famous and popular in over the world, it is consider
as an moving 5 star hotel. In this they provide quality services to their customers such as healthy
environment which is they travel one place to another which may leads in attaining positive
results.
Restaurant with rooms: In hospitality sector in which number of people are serve quality
services to its customers as some restaurant provide quality services with rooms which may leads
in satisfying customers needs (Huang, Ho and Chiu, 2014). With the help of this company attain
better profitability level at market place.
TASK 2
Covered in PPT
TASK 3
3.1 Importance of property design and interiors
Clientele Hotel has follow all relevant trends of market and make changes in their
interiors of hotel according to needed as well as want of customers. Through this firm are able to
compete their competitors at market place. Along with this, it is compulsory for the hotel to set
an target which is related to gaining attention of buyers in order to enhance their satisfaction as
well as long term sustainability at market place (Izumi and et. al., 2015). A part form this,
management of the company has consider all relevant information relate to consumer demand
and accordingly they want to make interiors. Clients should be happy and satisfy if organisation
has provide high quality services or value of their money to customers. Effective administration
of the company has suggest to their all staff members they stay connected with clients so that
firm are capable to retain with them and bitterly know about taste of visitors.
3.2 Critical Aspect of planning and management of accommodation
Clientele hotel provide accommodation to their clients with higher quality services
through this they are achieve competitive advantage as compare to competitors at market place.
All satisfy consumers are help to spared mouth publicity and benefits of this kind of promotion
activities is very as well as powerful. This can only gain when firm are provide quality of
services according to needs, want of the clients. Management of the company has develop
strategies and plan in order to control over business activities. They are used effective tool,
techniques to update room status which are economic in price. It has been located that buyers
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taste as well as demand has continuously change on time to time basis, it is very important for
them to make modification if needed.
3.3 Key operational issues that affects effective management and business performance
There are various problem which can be faced by human resource manager of the
company. Maintenance staff as well as other employees of firm has want to proper knowledge
related to their work through which HR executive can reduce or remove all the problem in an
effective manner through this they receive higher customer satisfaction in long period of time
(Ivanov, 2014). Human resources manager of the company has organise training program for
their employees in order to enhance skills, knowledge, capabilities and many more. Through this,
workers performance as well as productivity are improve which help to achieve goals and
objectives in limited period of time in an effective ways.
TASK 4
4.1 Perform revenue or yield management and high demand tactics
Yield management: Management of Clientele Hotel should allocate all the activities
among employees to competing task in an appropriate ways. Through which, they develop
pricing strategies for evaluating client's attitude toward firm services so that profits can get
increased of the Clientele hotel.
High demand tactics: Administration has analyse demand of the market and according
gets grow cost of goods and also gets increases (Khanna, 2015).
4.2 Sales technique and room division
It is a management responsibilities to develop sales strategies in order to attract large
number of customers toward organisation. Some important of factor of sales which are consider
by manager are rooms services, offer schemes that are related to clients loyalty as well as
promotion activities to gain extra benefits which is being cater with the high quality services
which are included various kind of offers like breakfast, lunch, dinner and laundry or many more
should be completed in the right way so that management may considered in order to enhance
customers satisfaction. Through this, firm are gain higher profits as well as sustainability and
market position in long period of time.
4.3 Objectives and use of forecasting data
Purpose of forecasting: This is being done in order to determine future plans and
customers needs which helps business organization to enhance their profitability level. With the
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help of this Hotel understand customers needs and wants towards the company products and
services. Basically the main aim as well as purpose of forecasting is to attain competitive
advantages by this company hit their goals and objectives in appropriate period of time.
Types of information for good forecasting: Under this, there are various information as
well as data which gather as well as collect by the management of the company which may leads
in improving the performance level of the company at market place (Kotas, 2014). Along with
this, customers information can be gather by using online tools, cloud storage and many more.
This will aid in attaining better success at market place.
4.4 Computation of rooms and division performance
Room occupancy percentage: This is also an effective which is calculated as division of
total rooms which is consume by customers in the hotel. For example, Clientele Hotel have 250
rooms and 170 rooms are occupied by customers. In this the percentage of occupancy rooms are
(170 /250)*100 = 68%.
Average Room Rate (ADR): In this Clientele Hotel calculated by generated revenue
which is divided from the overall sole room in hotel.
CONCLUSION
From the above mentioned report, it can be concluded that hospitality sectors are rapidly
grow up which assist in developing the economic growth of the nation. Along with this, various
people are wants to operate their business for grabbing customers attention and profitability level
as well. In addition of this, company also provide quality products and services which may leads
in attaining set goals and objectives in appropriate period of time. Along with this, number of
tools and techniques are used by business organization enhance their overall performance level at
market place. This will aid in capturing larger market share which directly contribute in attaining
higher success at market place.
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REFERENCES
Books and journals
Bryant, A. S., and et. al., 2014. The incidence and management of postoperative chylothorax
after pulmonary resection and thoracic mediastinal lymph node dissection. The Annals
of thoracic surgery. 98(1). pp.232-237.
Davis, B. and et. al., 2018. Food and beverage management. Routledge.
Dobrzykowski, D. and et. al., 2014. A structured analysis of operations and supply chain
management research in healthcare (1982–2011). International Journal of Production
Economics. 147. pp.514-530.
Greene, W. S. and et. al., 2014. Method and system for realizing a rendezvous service in a
management operations center implemented in a global ecosystem of interrelated
services. U.S. Patent 8,856,087.
Huang, C. W., Ho, F. N. and Chiu, Y. H., 2014. Measurement of tourist hotels׳ productive
efficiency, occupancy, and catering service effectiveness using a modified two-stage
DEA model in Taiwan. Omega. 48. pp.49-59.
Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
Izumi, S. and et. al., 2015. Room-temperature continuous-wave operation of GaN-based vertical-
cavity surface-emitting lasers fabricated using epitaxial lateral overgrowth. Applied
Physics Express. 8(6). p.062702.
Khanna, R. B., 2015. Production and operations management. PHI Learning Pvt. Ltd..
Kotas, R., 2014. Management accounting for hotels and restaurants. Routledge.
Langabeer, J. R. and Helton, J. R., 2015. Health care operations management. Jones & Bartlett
Publishers.
Roper, K. O. and Payant, R. P., 2014. The facility management handbook. AMACOM Div
American Mgmt Assn.
Saadouli, H. and et. al., 2015. A stochastic optimization and simulation approach for scheduling
operating rooms and recovery beds in an orthopedic surgery department. Computers &
Industrial Engineering. 80. pp.72-79.
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