Revenue/Yield Management Activities to Maximize Occupancy and Rooms Revenue

This presentation discusses revenue/yield management activities to maximize occupancy and rooms revenue. It covers the role of revenue in the management process, the importance of improvement in supervision, policies and sales techniques to promote and maximize revenue, the purpose and use of forecasting and statistical data in the rooms division, and rooms division performance indicators for measuring the success of accommodation sales.

Room division and operation
Management
TASK 4

Revenue/yield management activities to
maximise occupancy and rooms revenue
• The role of the revenue as per the basic requirement of the yield
makes the correct form of the management of the activities.
• The role of the hotel into expansion into a large unit area
increases the cost of the other forms of roles involved into the
process.
• It is shown by the increase in the number of activities in the
hotel which will draw more number of people into the business.
• There need to be improvement in the management and
supervision of the work done.

Conti...
• Another criteria to maximise the room
occupancy and revenue is to implement the
policies and practices.One important policy is
related to the cancellation that mean customers
can not cancel the booking free of charge.
• Depending on the organisation the fee will be the
price of one night accommodation, or just a
cancellation fee.
• Another policy used by hotels in order to avoid
losing revenue is No-Show policy that generally
means that the fees paid when making a booking
are non-refundable.

Sales techniques that rooms division staff can
use to promote and maximise revenue;
• Up-selling is a technique used by
many hoteliers and basically it
means selling more that the
client got when he made the
reservation.
• Therefore, is important for the
employees to be able to present
other services, which may be of
interest for guests: upgrades,
packages or special treats.

Conti..
• Keeping a client database, will help
the hotel identify repeat quests, and
can help in retaining them through
special offers, packages, discount
rates.
• It‟s important for every hotel to
retain existing clients, as they will
spend money every time they come
back, and are also a good tool for
free advertising

The purpose and use of forecasting and
statistical data within the rooms division
• Forecasting is an effective
technique in the hospitality
sector that assist to the hotel
manager is to acknowledge the
future requirement regarding
services, quality and
accommodation facilities.
• It is a technique which is to
estimate and based on
historical figure expectation
and trends. This technique
generally used by the manager
for plan future actions based on
the passed results.

Conti..
• Every organisation in the hospitality
sector have statistical data about past
year. Many organisations in the
hospitality sector are using forecast
method for identify and determine the
success and failure of last year activities.
• If the data from last year result that the
strategies used were efficient, the
organisation will follow the same path.
But in case the results were not good,
they will know in advance what area
they need to improve and changes that
have to be made in order to maximise
revenue

Rooms division performance indicators to
measure the success of accommodation sales.
The performance indicators show the division of rooms which
provides a huge role of the generation of the revenue. It shows
the increase in the ranks of the hotel in the international market.
It is due to the rise of the generation of the revenue. There is an
accurate statistical data which is required to enrol into the
introduction of different ventures in the hotel business.
This will give rise to a huge amount of revenue generation. The
more addition into the luxuries provided by the hotel to its
customers will fetch more amount of revenue.
There is a need to have a bar for seat coffee. The equipped form of
the hotels requires the facilities of a large range.

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