Clay Crown Hotel Management Analysis

This assignment delves into the management practices of Clay Crown Hotel, focusing on its strengths and weaknesses. It examines essential management skills required in the hospitality industry and explores effective leadership techniques for motivating employees to achieve organizational objectives. The analysis considers various aspects of hotel management, drawing upon relevant academic literature and practical insights.

The Developing Manager

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 compare different management styles...................................................................................1
1.2 Discuss leadership characteristics.........................................................................................2
1.3 evaluate communication process in selected business .........................................................3
1.4 analyse organisational culture and change in selected business...........................................3
TASK 2............................................................................................................................................4
2.1 assess own management skills performance ........................................................................4
2.2 analyse personal strengths, weaknesses, opportunities and threats.......................................5
2.3 set and prioritise objectives and targets to develop own potential........................................6
TASK 3............................................................................................................................................7
3.1 Lead and motivate a team for achieving agreed goals or objectives.....................................7
3.2 Justifications of managerial decisions made to support tom achieve goals and
recommendation for improvements............................................................................................7
TASK 4............................................................................................................................................8
4.1 explain how own managerial and personal skills will support career development.............8
4.2 review career and personal development needs, current performance and future needs to
produce development plan .........................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In the current scenario, every organisation make several changes in their day to day
working because of that there is requirement of proper management tools. Topic of this
assignment is developing manager which is an activity of developing skills and knowledge of
individual person (Abrahamsson, 2017). Thus, they can operate overall working of business so
company can achieve their goals and objectives. For smooth flow of business, there is
requirement of manager because they help in managing overall activity of business. This report
is based on Clayton Crown Hotel London whose address is 152 Cricklewood Broadway, London
NW2 3ED, United Kingdom. The same is the brand of Dalata Hotel Group. This assignment
explain several skills and knowledge of manager which is important for sustain in this business
environment which is full of competition.
TASK 1
1.1 compare different management styles
Hospitality industry is the widest and fast growing sector in present scenario. For
managing their day to day activity several management styles is required some of them is given
below:-
 Autocratic management style: This is a management style in which manager is the
person who takes decision for overall working of business as there is no involvement of
other staff member in this. Their is no requirement of including entire workers in the
same procedure. This is done by higher authority and overall staff believes on them. No
one is allow to make changes on this it will followed from top level to lower level.
Autocratic management style is followed by Clayton Crown Hotel when there is critical
situation in which manager is confident about their working. These judgement reflects on
personality, confidence, opinion and several other of manager. Mainly this is used when
there is no too much time for decision making and immediate judgement is required.
 Democratic management style: In this style, manager allow each and every individual
to take part in decision making process. Because everyone have different thoughts,
opinions and something innovative which help in achieving goals and objective in better
manner (Aulton and Taylor, 2017). There are two way of communication style in
democratic management style. Although, it is used when there is any complex situation

because individual in taking part in it. In this style leader value contribution of their
employees and make them feeling important. Moreover, democratic style motivate
personnel because in this everyone is free to share their view, though and ideas.
1.2 Discuss leadership characteristics
Leader is important part of organisation for managing activity of particular department
and achieving goal of Clayton Crown Hotel. There are several characteristics of leadership which
they should possess within enterprise for better performance of staff member and entire hotel.
Some of them is explained below:-
 Friendly behaviour: If leader is behaving friendly with their employees then they create
better working environment (Allen, 2012). Such things help in creating effective working
environment in which people can share their problems and issues related to work place to
their manager and leader so they can take favourable decisions. Moreover, it help in
building trust among personnels which is important for carrying out overall activities in
better manner.
 Communication skills: For success of business, there is requirement of proper
communication so that manager can give information to each and every member. If there
is no proper information and data provided to employees then no one can work in
effective manner which aids to achieve goal and objective.
 Motivators: Manager and leader both are the person in company who encourage and
motivate personnel who are working in company. With the overall performance and
productivity increases which results in generating high profit and revenue.
 Strategic thinking: This is the procedure of thinking and mental which is applied by
specific person with the motive of achieving goals and objective of business. It is simply
related to strategic making of business like brining new ideas and thoughts (Arends,
2014). Along with this making marketing strategy for sustaining in market with their
competitors.
 Supportive thinking: If leader and manager are supporting their employees related to
team work which motivate them to do working in effective manner for achieving goal
and objective of business. Manager guarantee about following latest ideas or innovation
and bring modification within the organisation and also support to all the staff members
for accepting all these in suitable manner.

1.3 evaluate communication process in selected business
Communication process is important in hospitality industry for its success. It assist in
maintaining flow of information and data within the organisation. Along with this there is
requirement of proper path way of communication so interaction with each and every individual
is important so they can share their problem and issues (Arnold and Boggs, 2015).
Communication process of Clayton Crown Hotel for the intention of sharing and managing
information as well as keep their staff up to date such as-
 Downward Communication: communication flow from higher level to the lower level
employees. Top management render information to the lower level such as policies of
company, instruction, orders and several other with the use of emails, notice boards, letter
and many more. This entire procedure is possible when their will be meeting between
employees and senior manager.
 Upward Communication: this is two way communication process because in this lower
level employees can directly communicate with their senior manager. In general term it is
opposite to the downward communication process. Personnel give information and data
of their day to day activity to the top level manager as well also gain their revert. This
type of process is needed in Hospitality industry because in this there is requirement of
communication and interaction directly to the employees so they can provide proper
satisfaction to end users.
 Horizontal Communication: this is an effectual part of communication because in this
flow of data and information between employees and management is at same level
(Babbie, 2013). Respective Hotel of London is using this communication process because
through this they can achieve their pre-determined goals and objective in better manner.
Although, this assist in creating health and friendly environment at working place.
Shannon's Model of communication: This model was introduced in 1948 and it is one
of the earliest communication model. It help in transferring information and data to each and
every employees working in a particular company. How communication take place is explained
below:
 Source: it can be E-mail, notice board, message and several other through which
information can be transfer to all the department and also to individual person.

 Encode: This is an process of putting characters in sequence such as numbers,
punctuation, letters, symbols and many more.
 Noise: In communication process there are several barriers one of them is noise.
 Decode: This is an opposite process of encoding because format goes back into their
original sequence.
 Receiver: he/ she is the person to who information and data is to be transferred.
1.4 analyse organisational culture and change in selected business
Culture of organisation is important and this play important role in success along with
helpful in employees motivation. The same includes several aspects such as vision, mission,
values, beliefs, language and habits of Clayton Crown Hotel. Respective organisation is building
effective and health culture so their personnels can perform or carry out their activities in better
manner. Clayton Crown Hotel use two types of organisation culture which is important for
achieving competitive advantage. Explanation of these are given below:-
 Hierarchical organisation culture: this is important for Clayton Crow Hotel because it
help in building organisation culture in effective manner. Respective enterprise is
implementing this culture because hospitality firm have huge workforce. In association
there are several number of employees who are following culture for smooth flow of
business, making work easy and for handling issues in fine manner. Manager and team
member are managing employees or maintain junior member who are working under
them in hierarchical organisation culture. Hence, it assist in defining goal and objective
to the staff member in clear manner thus they can accomplish it in effective manner.
 Clan organisation culture:this type of culture is useful for Clayton Crown Hotel
because they are providing services as well they don't have huge number of employees.
In clan culture behaviour of individual is shaped by self management, loyalty, traditions,
personal commitment and extensive socialization. Same can achieve unity in
organisation by socialization (Bianchi, 2011). Employees working bin company are
aware of the history along with this having understanding of the expected manner of
conduct and organisation style.
Change management- this is an systematic approach which help in managing changes that can
be related to technologies, process, goal and objective of organisation. Main motive of
implementing change management strategy is for effecting modification, controlling alteration

along with this it also help employees in adopting changes. Hospitality industry is wide in nature
so in this several changes are made that can be related to external and internal factors. For
Clayton Crow Hotel porters model is best for implementing changes in their day to day activity.
M1
There are two types of managerial styles applied in travel and tourism industry one is
autocratic and democratic both are different from each other. In autocratic style manager is the
person who take entire decision of the company. On the other hand, democratic is style in which
individual have authority of take judgements related to anything in the organisation.
TASK 2
2.1 assess own management skills performance
There are various management skills and qualities which is required in manager for
managing overall activity of business and its operation. Me as a manager of Clayton Crown
Hotel London have to perform several role and duties. Along with this it is required for
maintaining relation between employees and manager. Thus, performance can be improved and
goal can be achieved in effectual manner. Few skills which are required for managing hotel and
its activities are explained below:-
 Proper communications: this is key element which help in success of business because
through proper communication pathway information and data can be transfer. I also
consider the same is helpful in providing information and share ideas, views with
employees working in the Clay Crown Hotel. It will assist in removing any type of
obstacle or conflicts and build healthy relations between people. Thus, there must be
requirement of such skills for communicating with my colleagues along with the
customers in effectual manner (Cavanagh, 2012). It concern with appropriate verbal
communications or oral language which must be carried out in effective way.
 Decision making ability: manager must have decision making ability because while
working in organisation there are several situations which may arises and require decision
making. Skills and knowledge must be used by manager is best possible manner so their
will be right judgement making. Perfect decisions is beneficial for both employees and
company.

 Problem solving skills: business environment is full of competition and dynamic in
nature in that situation there are several problems which may arise. I as a manger have
several skills for resolving these problems, issues and queries of employees. Skills of
manager is used for problem solving so they can achieve their target in effective manner.
 Leadership skills: this is the best way of motivating and encouraging employees as well
with the help of leadership skill manager can lead or manage each and every employees
(Arnold, 2015). I am having such quality which can easily influence employees and get
work done in effectual manner.
 Encouraging Skills: In manager of hospitality company there is requirement of
motivating or encouraging skills which is important for employees. So that they will
perform their work in effective manner.
Below given is assessment of own skills:-
Skills Rating
Communications
skills
I have fluent communications skills so it is rated number 1
Problem solving
skills
I have knowledge about solving any crucial problem in various situations
so it can be rated number 2
Decision-making
ability
I can make any decision regarding the strategies adoption and taking
corrective actions, so it is rated as number 2
Leadership skills I can influence people and get work done by motivating them so it is rated
as number 3
Encouraging skills I can motivate employees easily for doing work so it rated as number 4
2.2 analyse personal strengths, weaknesses, opportunities and threats
As the above discussion I assess my skills because of that I found several strength,
weakness, opportunity and threats. All these help in improving my knowledge and skills as well
personality development. Description of these are given below:-
Strength:

 I have few managerial skills which is applicable in Clay Crow Hotel like communication
skills, decision making which is my strength and help in building future career.
 I am having good quality of motivating personnels by providing them coaching and
mentoring.
 Leading all the employees for work in team.
Weakness:
 My biggest weakness is that I don't have proper communication skills even not able to
speak in front of many peoples because of less experience. Thus, I am improving myself
as well trying hard for removing such type of issues for this I have join coaching.
 Short temper is my another weakness as I feel stressful and get irritated very fast from
any issue. For removing this problem I am working on this issue as well trying hard to
overcome with these weakness.
 Lack of knowledge about advance technology is one of my weakness. For removing this I
joined coaching so that I can also manage or do work on update or latest versions.
 Don't have capabilities of getting work done through others.
Opportunity:
 hospitality industry is wide and fast growing thus, manager of this have wide scope. So
there are several advantages and achievement which may help in future growth and
development.
Threats:
 As a manager of Clay Crown Hotel there are several threat because they can replace
manager and can foster my growth in the future. Hence, competitor are biggest threats for
me.
 External and environmental are factors which can be threats for development of career.
Forces can be recessions, poor economic growth and any other factors of environment.
2.3 set and prioritise objectives and targets to develop own potential
Setting objectives and targets is an essential criteria of an organisation which should be
done in effective as well as efficient manner to gain desired outcomes (Cummings, 2014). Clay
Crow Hotel have to set their targets, objectives and goal in advance which they have to achieve
is very important. Manager have to identify several opportunities which is available for gaining it
is possible by using their own skills and ability. Team managing and building must be in proper

way because help in achieving goal and objectives in better manner because combination of
different skills assist in accomplishing work in effectual manner(O'Neill, 2015). Therefore, I
have made improvement plan and made plan of action for rising my leadership and
communications skills. I have cleared some managerial concepts and try to improve my
theoretical knowledge and perform better.
For proper working of business it is important that manager have to overcome with their
weakness and do proper utilisation of their strength. There are several opportunities in hospitality
industry along with several competitive advantage which must be achieve by manager.
SMART goal framework which help in achieving goals of company. There criteria is given
below:
 S- Specific: individual have to specifically define that what they have to deliver in future
as per the need.
 M- Measurable: there is requirement of measurement that their offering is helping in
achieving task or not.
 A-Attainable: whatever the goal is decide by individual or team this must be achievable
and realistic. As well team can easily address it.
 R-Relevant: goal which is pre determined show be relevant to vision and mission.
 T-Timely: time should be framed which is necessary for achieving goals and objectives.
M2
For doing self assessment best method is online testing which help in easy identifying
strength, weakness, opportunities and threats of individual. With the use of online testing
individual can identify several things. Because this have rating system which gives stars
according to skills and knowledge. As well it is the best way of self assessment.
D1
Weakness manager have in this is they have less communication skills. Because of this
he/she is not able to speak in front of many peoples. Apart from this they are short temper person
who cannot handle several thing at a particular time.
Along with this manager have many strength also such as: managerial skills which is
applied in Clay Crow Hotel like communication skills, decision making which is helpful in
building future career. Moreover, having good quality of encouraging employees by providing
them coaching and mentoring.

TASK 3
3.1 Lead and motivate a team for achieving agreed goals or objectives
Team work is important for achieving goal and objective in effective manner because
when work is carry on by employees in group there is no work load on individual. There are
several strategies which is developed for designing effectual team and along with this motivate
team members for achieving best outcomes. this also needed to focus on customers satisfactions
by providing them quality of services. will use various activities for the Clay Crown Hotel to
accomplish its objectives such as:
 Team Building: when employees are working in team they can achieve their goals and
objectives in better manner. Mainly it is important in meeting need, want and expectation
of customers (David, 2011). For building team according to skills and knowledge of
every individual there is requirement of professional in it. Although, perfect group can be
build by analysing skills, ability, knowledge and working capabilities so task can be
assigned to them according to that. Team is effective in working and also in achieving
goal and objective.
 Motivation: this play important role in boosting and encouraging employees for
completing work in effectual manner. For motivating employees it is important that they
have to support and understand need and wants of them thus, they can focus on their
performance. By understanding roles and duties as well maintain relation between
employees within the company they are working. Motivation and encouragement give job
satisfaction to employees (Griffin 2013).
 Team development: development of team is necessary because business environment is
dynamic in nature. For meeting several things there is requirement of team development
as well it is possible by framing training and development program for employees. There
are several departments in company each have their individual team.

3.2 Justifications of managerial decisions made to support tom achieve goals and
recommendation for improvements
Manager of Clay Crown Hotel require to encourage, motivate and support to the
employees along with this they can use several motivational theories to keeping them motivated
and happy. Organisation have to design rewards, incentives and promotion for the personnel who
work hard so they get encourage and try more. Gaol and objectives can be accomplished by
creating healthy environment in the company with the help of adopting effectual motivational
tools and techniques. It is the responsibility of manager to ensure that services they are providing
must be qualitative so these can attract numbers of customers towards the Clay Crown Hotel.
There are few recommendation for the respective hotel which assist in improving business
environment and also in keeping customer and employees satisfied.
Recommendation:
employees working in organisation must have to learn latest skills and knowledge along
with this they must have to be trained in building or framing effective team which is important in
every business organisation. Because team help in running company in proper manner as well
achieve goal and operate effectively. Although, I analyse that proper training and development
program must be conducted for staff members so that they know how they have to work and deal
with customers. In hospitality industry satisfaction of customers play important role when they
are satisfied firm can generate more and more revenue. Along with this communication process
must be proper so information related to any thing can be provided to each and every member.
Policies should be effective which is framed by manager there should not be any discrimination
like age, sex, religion and many more.
M2
Covered in Task 2
TASK 4
4.1 explain how own managerial and personal skills will support career development
As a manager there is requirement of several personal and professional skills for working
in hotel. Hospitality industry is wide and fast growing as it provide several opportunities and
career objectives for every individual (Jones and Jones, 2013). Their is need of several
managerial skills so that it can contribute for getting success in enterprise:

Communication Skills: this is the skill which is important for providing information and
data as well guidelines to the workers related to company. Better communication from top to
lower level in organisation help in maintaining effective relationship among each other. Manager
should have to learn several languages because employees working in same enterprise are from
different religion or country.
Leadership skills: this skills in needed for providing better guidelines and direction to
employees for achieving goal and objective of company. Employees must have to learn about
different type of people for this there is requirement of proper training and development
program. For managing activity of different department along with every individual there is
requirement of leadership skill.
Time Management: time is very important because it never comes back when go (Leach-
Kemon, 2011). Task assigned by the top level must be completed on time so they can achieve
goal and objective on time. Along with this can satisfy customer by serving them on time.
4.2 review career and personal development needs, current performance and future needs to
produce development plan
I have several skills, capability and ability of managing activities and operation of organisation
but all these are not satisfying me that is why I need to improve my skills personal and
professional(Leonard, 2011). although all such things help me as well support in achieving high
position at working and also. Require proper and well developed plan so that can achieve long
term gain and also short term goals and objectives. Instead of this there is requirement of
focusing on weakness and trying to come out from all these. Thus, they can be able to become
successful leader and manager of the Clay Crown Hotel. Future development plan prepared for
fulfilling need and wants such as:
 CRM(customer relationship management) is the software which is needed in company
for managing relationship in proper manner(Allen, 2012).
 for achieving goal and objective team should be build in effective manner according to
skills and knowledge of individual.
 Technical skills are also required and must be applied in business for making better
actions.

Although, all these skills help in developing own skills and also in becoming good manager
which is most important for managing working of business. Along with this, it also support in
accomplishing goal and achieving competitive business environment (Arends, 2014).
Aims and objectives Time frame Activities taken
Communication criteria 50 days I have to improve my
communication skill by
learning and classes as well
which will enhance the skills
and knowledge.
Team making skills 25 days It gets developed by bringing
several collogues in accurate
prospect and thus it make them
to have an correct working in
although with this major work
can be achieved by them
Leadership characteristics 80 days It is needed to have a
appropriate direction to their
subordinates and will intimate
with doing work in accurate
prospect.
Administration features Regular learning Therefore, it is something
which can be a applicable
scenario and fond out the
factors which affects in
perverse manner.
Quality time 20 days Necessity to take few classes
which will assist in learning
criteria period of time in

effectual way.
M3
Development of career is important for remaining in the environment which is full of
competition. For developing career there is need of customer relationship management which is
software as well skills and knowledge in individual person also. Although, team work is
important but for this team must be framed in proper manner as per skills and knowledge of
individual person.
D2
For development of career there is requirement of proper development plan. Because
development of career is necessary for remaining in business environment. In this plan training
and development activity is important through this skills and knowledge of specific person is
improving. Through this they are able to handle several competitive situation which is important
for remaining in business market.
D3
Self evaluation is necessary because through this career can be developed of particular
person. Because everyone want to achieve their goals and objectives which is related to career
development. In travel and tourism industry development is necessary for remaining in market
because this is the sector which have lots of companies.
CONCLUSION
As per the above discussion it has been concluded that, manager is important for
organisation because they support company in many ways like motivating and encouraging
employees, team building, directing, planning, controlling and implementing business
operations. This report is based on Clay Crow Hotel which is part of hospitality industry and this
is widest sector and require team work as well skilled and knowledgable employees. Apart from
this, it also described different management skills, personal strength and weakness of the same
hotel. Along with this, it defines how to lead and motivate personnel who are working in Clay
Crown Hotel for achieving goal and objective.

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Characteristics of leadership 2018. [Online]. Available through:
<https://support.therapytribe.com/the-characteristics-of-leadership/>.