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TOUR OPERATION MANAGEMENT
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 Covered in Leaflet.......................................................................................................................1 TASK 2............................................................................................................................................1 Covered in PPT...........................................................................................................................1 TASK 3............................................................................................................................................1 3.1 Evaluation of the planning decisions taken for the design of a selected brochure...............1 3.2 Suitability of alternatives to a traditional brochure for different types of tour operator.......2 TASK 4............................................................................................................................................4 4.1 Strategic decisions made by different types of tour operator....................................................4 4.2 Tactical decisions that could be taken by a selected tour operator in different situations....5 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................7 .........................................................................................................................................................7
INTRODUCTION Tour operation management is an important aspect of tourism sector. It helps travel agency to manage costumers, create packages, etc. to gain full insight into travel business. Tourism sectors plays a vital role in development of economy and generates full amount of income to sustain nation. This assignment is prepared on behalf of LCB tours which is a British tourist company. It coordinates tours and provides various holiday packages inclusive all hospitality services. This company operates its business in London. This report discuss about effects of allcurrent and recent trendsalong with development in tour industry. Information about company's brochure design which they should adopt to attract consumers is also explained in this report. In addition to this,Timescales, stages, sustainability, selling price of holiday is also evaluated in this assignment. TASK 1 Covered in Leaflet TASK 2 Covered in PPT TASK 3 3.1 Evaluation of the planning decisions taken for the design of a selected brochure Brochures are an important aspects for every company to popularize holiday and vacation packages. LCB should also create innovative and creative brochures which includes all details of services they provides along with amounts. In this respect, company should focus on designing, formatting of brochure and many more. Cost:Brochures are associated with its cost, designing and formatting. It should be properly designed by which consumers are fell more tempted towards company (Sirirak, Islam and Ba Khang, 2011). The quality of print must be in HD and attractive. The color and combination should also be fascinating. Wastage of papers should be reduced and resources must be allocated properly. Deciding the format:The format of brochure should in proper and in systematic matter. Format includes proper indexing or contents, headings and sub heading should be properly mentioned in decent color and combination. Pictures of offices and destinations 1
in which company has served their services must be printed properly. The details of packages including amounts must also be mentioned in detail. Target market and budget:Societies and segments of market should be considered by company while preparing brochures. LCB tours should make holiday packages and plans according to level of their target markets. So, company target high class people or markets which can easily pay for all types of packages (Deresky, 2017). Print specification:It includes the details of locations and sites which should be printed in brief. To attract consumers, pictures of special locations must be highlighted. LCB should also uses correct font size and style to impress tourists. All information must be printed in detail and in a format which is easily understandable by travelers. 3.2 Suitability of alternatives to a traditional brochure for different types of tour operator Traditional brochure's are used by companies previously. But due to high technology and modern era, travel agency stared using suitable alternatives of traditional brochure (Bratton and Gold, 2017). In this respect, LCB uses some alternates oftraditional brochure which are as follows: E-brochure:These are also known as online reports in which details of packages are provided on internet. Through online source tourist can see all details and information related to packages. This is helpful for them as it is time saving and also eco-friendly. LCB also uses E-brochure which helps them to serve their details widely. Android/iPad Applications:Mobile applications are also an important and alternate of traditional brochure. These are basically developed on mobile phones which helps so many travelers to get detailed information. LCB can also intro and launch its mobile applications to serve its consumers on large scale. Social media:Social media is termed as a collection of wide range of people on sites such as, Facebook, Instagram, etc. Companies also take use of social media sited to spear awareness about their packages (Chandra Mohan and Baskaran, 2011). Through these sites, company can post adds of related services which they provide to travelers. This is also used by LCB and is beneficial for them to get reviews and feedback from tourists. 3.3 Suitability of different methods of distribution used to sell a holiday for different types of tour operator 2
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To maintain sustainability in business activities, it is important for tour operator to identify various methods of distribution to sell holiday. There are so many many tactics which are considered by LCB to sell their holidays to their costumers. Direct distribution:In this, companies directly deals with their costumers and sell their packages to travelers. This is a beneficial methods for small tour operators as they directlydealwiththeirclients.Thishelpscompaniestomaintainrelationsand coordination between customers. Through social network website:This is another successful method of distribution which used to sell their plans. Products and services are carried out in this method which is used by individuals worldwide (Kelly, Male and Graham, 2014). By this, tourists can able to know everything as all details are posted including policies on sites. It is a beneficialmethodfortravelersastheycanpurchasedealsonlinewithoutgoing anywhere. Online travel agencies:In this, tour agencies can also sell their packages through online modes. This also helps them to promote and advertise their plans and assist in increasing their sales. Review sites:Posting on online sites helps company to get reviews and feedback form their travelers. This aid company to do changes and improvements if required. This is alsohelpfulfortravellersastheycangetreviewandratingsofcompanyform experienced people. This will increase customers base and sales of company along with their brand name. Government websites:This method is also considered to be an important method of distribution which agencies uses to sell their holidays among customers (Guo and He, 2012). Government sites helps costumers to secured by all aspects including online transactions. These websites also ensures consumers that their amount is safe. This is also beneficial for LCB tours as travellers make use of these websites to do online transactions and feels safe. 3
TASK 4 4.1 Strategic decisions made by different types of tour operator There are some tactics and strategies considered by LCB tours to carry out their operations and business activities. Company takes various decision and identifies tastes and preferences of travellers. Thus, some strategic decisions made by different tour operators and LCB are as follows: Pricing strategies:Tour agencies and LCB should take various decisions regarding to the cost of holiday plans. It is important for them to analyses or identify needs and preference of consumers (Collins, Munday and Roberts, 2012). According to their consumers needs, company should make decision and apply prices which are affordable to their customers. This will help LCB to increase their sales and profit turnovers. They should also segments their market and provide services on the basis of their needs and incomes. Surcharge policy:The another important decisions made by tour agencies is surcharge policy. It is important for LCB to provide detailed information to customers regarding surcharges. It is essential for travelers to have proper information and knowledge about all costs. This will lead to maintain loyalty and coordination between clients and company (Hsu and Liao, 2011). Positioningandimage/branding:Reputationandbrandimageisimportantfor company for attract more customers towards them. In order to achieve this, travel agencies should provide holiday plans and packages in affordable prices. They should alsogiveallservicesofhospitalityincludingaccommodationfacilities,airtravel services, superior quality foods, etc. This also assist LCB to gain competitive advantage at marketplace and will stay at top. In addition to this, positive feedback and image will enhance company to expand their business outside UK. Distribution decision:To expand business of tourism in different sectors, it is important for company to use various methods of distribution. This will also help company to become renowned through out the country. This will aid company to grab attention of so many people and also increases their sales (Meredith and Mantel Jr, 2011). 4
4.2 Tactical decisions that could be taken by a selected tour operator in different situations In tourism sector, companies conduct their business operations and functions by making tactical decisions. This helps companies to make strong customer base and increase revenues. This also assists LCB tours to attain their goals and objectives in time. In this context, some tactical decisions taken by tour operators in different situations are as follows: Tactical response:In this, tour agencies get response by their employees which are performing their activities in company regarding services. It is the responsibilities of employees to have capabilities to resolve issues of their clients. This will grow positive image and impact on consumers towards agency. LCB tours also have responsible employees which faces all issues easily and systematically. Tactical pricing:The another decision which company should on is pricing. They should make all categories of holiday packages in all types of prices. High pricing packages including superior quality hospitality services will attract higher class people (Birdsall, 2014). On the other hand, average rates of packages will attract other class of individual. This helps customers to attract towards company. Tactical pricing also helps LCB tours to increase level of customers and their sales. Tactical marketing:This is other important method which tourism sector should consider to expand their business and spread awareness. They should opt different methodsofpromotingandadvertisingofmarketing.Thishelpsthemtospread informationatmarketplaceamongconsumers.Somemodesofpromotionwhich company should take into consideration are, by giving adds in newspapers, magazines, by distributing, pamphlets, television, etc. CONCLUSION Asfromabovementioneddiscussion,tourismsectorsplaysanimportantrolein developing economy and sustainability. There are some tour operators in tourism sector which widely provides services to its consumers. In this, there are some currents and recent trends which helps company to develop and expand their business. In the above report, some stages and timescales involved in developing holidays are also mentioned. It is important for tour agencies to use different contracts which helps them to easily deal with their clients. In addition to this, brochure are also important for company to attract its consumers towards them. Some alternates to traditional brochure are also used by company which saves time of their clients. Lastly, some 5
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strategic and tactical decisions are taken by different operators of tourism sector to increase their sales and brand images. This also helps them to expand their business outside UK. 6
REFERENCES Books and Journals Sirirak, S., Islam, N. and Ba Khang, D., 2011. Does ICT adoption enhance hotel performance?. Journal of Hospitality and Tourism Technology. 2(1). pp.34-49. Deresky, H., 2017.International management: Managing across borders and cultures. Pearson Education India. Bratton, J. and Gold, J., 2017.Human resource management: theory and practice. Palgrave. Chandra Mohan, B. and Baskaran, R., 2011. Survey on recent research and implementation of ant colony optimization in various engineering applications.International Journal of Computational Intelligence Systems. 4(4). pp.566-582. Kelly, J., Male, S. and Graham, D., 2014.Value management of construction projects. John Wiley & Sons. Guo, X. and He, L., 2012. Tourism supply-chain coordination: The cooperation between tourism hotel and tour operator.Tourism Economics. 18(6). pp.1361-1376. Collins, A., Munday, M. and Roberts, A., 2012. Environmental consequences of tourism consumption at major events: An analysis of the UK stages of the 2007 Tour de France. Journal of Travel Research. 51(5). pp.577-590. Hsu, H. H. and Liao, H. T., 2011. A mobile RFID-based tour system with instant microblogging. Journal of Computer and System Sciences. 77(4). pp.720-727. Meredith, J. R. and Mantel Jr, S. J., 2011.Project management: a managerial approach. John Wiley & Sons. Birdsall, M., 2014. ITE London Study Tour 2014: Part Two: Learning from the Highways Agency Transformation and Smart Motorways.Institute of Transportation Engineers. ITE Journal. 84(12). p.26. 7