Employee Needs and Virgin Media

This assignment delves into the analysis of employee needs within Virgin Media. It explores various theories, including Maslow's Hierarchy of Needs, to understand the diverse requirements of employees. The importance of teamwork is highlighted, emphasizing its positive impact on productivity. Furthermore, a development plan is proposed to effectively identify and address the specific needs of store managers at Virgin Media.

Working with and leading people

TABLE OF CONTENTS
Working with and leading people.........................................................................................................1
Introduction .........................................................................................................................................3
Task 1....................................................................................................................................................3
1.1) Documentation to select and recruit a new staff member........................................................3
1.2) Impact of legal, regulatory and ethical considerations to the recruitment and selection
process ............................................................................................................................................3
1.3) Take part in the selection process.............................................................................................4
1.4)Reasons for ineffective recruitment process:.............................................................................4
2.1) skills and attributes needed for leadership................................................................................5
2.2)Difference between leadership and management......................................................................5
2.3) leadership styles for different situations ..................................................................................6
2.4) Maslow's hierarchy theory to motivate employees..................................................................6
3.1) Benefits of team working.........................................................................................................7
3.3) Effectiveness of team in achieving the goals............................................................................8
4.1)factors involved in planning and monitoring.............................................................................8
4.2)Plan for identifying development needs of Virgin store manager.............................................8
4.3)Success of the assessment process............................................................................................9
Conclusion............................................................................................................................................9
References .........................................................................................................................................10

INTRODUCTION
Every organization has several stages in their recruitment process that will be completed by
the candidates to get the position. In this case, the entire report is based on Virgin media which is
one of the fast growing enterprise engaged in promotion of local market development. They wants
to recruit new staff member for their new store. This report describes the essential documents which
are required at the time of selecting new member. Apart from this, different styles and skills of
leadership are explained which helps Virgin media to make managerial activities more effective.
Other than this, the report determines the factors which are involved in monitoring and assessing the
work performance.
TASK 1
1.1) Documentation to select and recruit a new staff member
For recruiting the new staff member, Virgin media should take care about the following
documents which are needed at the time of selection procedure. These are as follows:
Job description
Job title: Store manager
Report to: Marketing manager
Job purpose: Promote new products in the local market of London.
Person specification
It gives the recruiter an ideal profile of the candidates. It is basically description of a
candidate's profile to perform the job duties (Davis, Yanagisawa and Georgieva, 2015).
Position: Store manager
Requirements: Good knowledge of marketing techniques
Excellent communication skills
Ability to work in flexible environment with high energy
Experience: 0-1 year of working in similar role
Experience of dealing with advertising agencies
Qualifications: Essential Master Degree in marketing
1.2) Impact of legal, regulatory and ethical considerations to the recruitment and selection process
While starting the recruitment process, knowledge of legal issues will help to minimize risk
of unlawful activities in Virgin media. Certain things like job posting, question regarding interviews
and checking requirement should meet with the legal requirements. Discrimination according to
age, sex, religion and physical disability is unlawful in every aspect of employment (Ecological
restoration success: a policy analysis understanding, 2015). Apart from this, reasonable amount of
time should be provided to every candidate and he should also respond on the given time. Virgin
media should behave ethnically because if the employees are dissatisfied with the unethical

behavior then the Virgin media has to deal with bad publicity. For this, the firm should use ethical
code of conduct. For Unethical behavior, the organization might face the problem of paying fines to
employees.
1.3) Taking part in the selection process
During the process of recruitment I identified vacancy in the organization and made internal
and external advertisement for the desired role. In addition I found the candidates through
employment sites and by administering aptitude test. Apart from this, I arranged interview and
prepared employment package like salary, conditions of job and probation periods for the job
seekers.
Conflicts in recruitment process
1) Difficult to find right candidates:
Attracting the qualified job seekers is a difficult thing in recruitment. For this I tie-up with
the employment sites which helps in making the public aware about the new jobs.
2) Increasing demand of the candidates:
I organized team building activity and give employees occasional parties and treats other
than salary to will make them more enthusiastic towards the work.
3) Use of old recruiting strategies:
With this, company face problem as older strategies are very common. To make recruitment,
effective I should used new strategy that make competition more valuable.
1.4) Reasons for ineffective recruitment process:
Lack of management
Proper goals and strategies are not developed by the managers as this will lead to failure of
recruitment process (Laumer, Maier and Eckhardt., 2015). Recruiting manager should be clear
about all the plans.
Objectives are not defined properly
In the absence of proper objective, the recruiting staff is not able to select candidate
according to the desired job profile of the business.
Asking wrong questions
Sometimes managers ask wrong questions to the job seekers at the time of interview that
takes the selection process in the wrong direction (Bernard-Davila and et. al., 2015). Asking
irrelevant questions will lead to failure of recruitment process.
Evaluation for making recruitment successful
I made proper advertisement that will make the candidates aware of the job profile as it is
not easy to make them aware about job offers. In addition to this I found the right place of interview
that is in a peaceful area so the job seekers feel good to give interview. Proper facilities are provided

to interviewees so that they can feel comfortable to give interview. I prepared proper employment
package for job seeker which could attract them towards the company as it is not easy to attract
them for any job.
2.1) skills and attributes needed for leadership
Strong communication power
A leader should have the quality as how to communicate effectively with the staff. If the
leader is not able to describe the goals, messages and conversation effectively the staff they will
take it seriously (Goudas and et. al., 2015.). For this company should have a leader who have strong
communication power
Confident
Main task for every leader is to motivate his team. A leader with high confidence can only
increase confidence level of other people to work. A confident person will always inspires other
people to work in every situation.
Creativity
Leader should be creative because at the time of critical situation he should be able to solve
the problem and make quick decisions. Creative leader always give extra learning benefit to his
team.
Positive attitude
For making the team motivated and enthusiastic, leader should have positive attitude
towards the work (Wilkes and et. al., 2015). Making the team happy and upbeat is the best quality
that a leader should possess.
Able to build relationships
Success of the business depends on the relationships with people. For this, leader should
have the ability to build relation with people.
2.2) Difference between leadership and management
Management
Management refers to the skills of controlling and making decisions about a business that
help the organization to improve productivity.
Leadership
It refers to the ability of getting work done through others. Leaders create teams and
motivate them for the work to achieve organizational goals.
Difference between leadership and management
Manager only focuses on the system and its structure but leader focus on members of his
team to make them perfect. For example, manager has short-range vision while the leader has long-
range vision. Managers have employees who work for him while the leader has followers who

follow their skills. Leaders implement those ideas which are developed by managers.
2.3) leadership styles for different situations
Participative leadership styles
This strategy values input of the team members. If Virgin media needs any change in their
organization, this leadership style will help the employees to accept the change in the organization.
This strategy is suitable when the company makes a decision in very short period of time which is
generally not acceptable by the staff.
Transactional leadership style
In this strategy, rewards and punishment are given to the employees according to their
performance of work. All organizational goals and objectives are set by the manager and this gives
direction to the employees to achieve the goals. This will help Virgin media to motivate employees
by giving bonuses and incentives for completing the tasks.
2.4) Maslow's hierarchy theory to motivate employees
Physiological needs
At the initial level, every person has some basic human needs which include food, cloth and
house. Virgin media can motivate their employees by providing them with the basic needs at the
initial level of employment.
Safety needs

Another term of hierarchy is safety of every employee. Virgin media should provide
insurance, saving accounts and job security which makes the staff dedicated towards work.
Love/belongings
This stage includes relations, feelings and love of belongings. For this, Virgin media should
tie up with some clubs and professional organization through which employees can interact with
other people and build relations.
Esteem needs
This term describes about the self esteem of the employee which is related to their self
respect. Further, Virgin media should give promotion to employees which helps to increase their
respect at the workplace.
Self-actualization
It refers to the desire of self fulfillment of an individual. This is about to make a person
realize about his potential to work. To achieve this level of hierarchy Virgin media should train and
realize their employees about their potential.
3.1) Benefits of team working
Enhance creativity
All people have different opinion regarding a problem which helps to get new idea of
business to Virgin media. Apart from this, it is easy to choose suitable idea by assessing the choice
of majority.
Improves job satisfaction
When number of people work together on the same project, it makes everyone feel more
comfortable with work (Archibald and Archibald, 2015). A positive atmosphere is developed among
employees which is good for Virgin media.
Increase the productivity
Apart from all this, team work will increase productivity which is good for increasing profits
of Virgin media. Every organization has a tight working schedule but working in a group makes it
easy to complete the task.
Provides set of skills
A group has many people who have their own skills. A team is basically a set of skills which
is too good for virgin media (Linking Team Leaders' Human & Social Capital to their Team
Members' Career Advancement, 2015). This will help to get newer ideas on a single project.
Offers support network
Working with a team will not make feel anyone alone. There is always a team which helps
and supports each other. Virgin media has greate benefit of this, as it makes staff feel comfortable
in the working environment.

3.3) Effectiveness of team in achieving the goals
For increase the sales of the company
Team work plays a major role in increasing sales of the company as more people can do
work more efficiently and effectively than a single person (Lazaroiu, 2015.).
To increase the productivity
A single person is not able to generate idea of developing new products for the company
while the group of people has different ideas to increase productivity.
4.1) factors involved in planning and monitoring
Watch employee work
By seeing employee's work will help to monitor performance of the employee. This will
show the learning ability of an employee over a period of time.
Asking employees to use self monitoring tools
This will help the manager to keep track record of staff. For this, they can use project plans,
checklists and activity logs (Kumpikaitė, 2015). Manager can monitor capacity of employees to
achieve goals.
Review work progress on regular basis
This includes checking work of employees regularly and this will help to monitor work
performance of human resource.
By asking the co-workers and customers
Work performance of the employee can be noticed by collecting information through their
co-workers or clients and other peoples like vendors and managers (Parmenter, 2015).
Learning styles of the employees
Learning style of an employee can help the managers to evaluate work performance of the
manpower.
4.2) Plan for identifying development needs of Virgin store manager
Identifying the problem
Identify what skills and knowledge are required for the store manager. After identifying
those skills and knowledge, look at the skills what manager actually have and compare the actual
and required needs which will let you know about the development needs (Mancini And et. al.,
2015).
Decide how to meet the needs
After identifying, decide the ways through which the requirement can be achieved and work
according to this. This will give the direction from where this could be completed.
Develop a plan
By producing and developing a plan, development needs of store manager can be identified.

A proper strategy is developed by the company to accomplish the needs.
Review
After implementing the plan, it should maintain a report and record the progress of the plan
that will help the company to identify about progress of the plan.
4.3)Success of the assessment process
Improved productivity of employees
Through implementation of the assessment plan, it results in improved productivity of the
staff (Rothaermel, 2015). This will help them to work more effectively for the organization.
Increase the creativity of the employees
Through assessment process, the creativity of the employees is increased which result in
new idea generation and high enthusiasm to work.
Strong management
Assessment process will help to build the management more strong than before as it makes
managerial decisions more powerful and quick (Phillips and Gully, 2015). This will increase the
working capacity of the staff and make the management stabilized.
CONCLUSION
The entire report is based on principles of working with and leading people which gives
explanation about the hiring process of new candidates including legal issues, which is noticed at
the time of recruiting process. Apart from this, different styles of leadership are explained which
can be helpful to make managerial decision more effective. In addition to this, different needs of
employees are assessed through Maslow's hierarchy theory. Further, benefits of team working are
described which helps Virgin media to increase productivity. A development plan for identifying the
needs of store manager are determined which assist in identifying the needs.

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